Digital Signage

Most marketing plans have a blind spot. With organizations spending up to 90% of their marketing budget on outbound efforts (that is, where a company initiates the conversations by sending out a message), the question should be asked, “what happens when an outbound campaign is successful?” If you’re a traditional brick-and-mortar business, the answer is…

What if you could hire an effective, non-stop salesperson — a salesperson who was always at your store during all of your open hours continuously selling, never taking a break, never getting tired, and never having to be paid. Well, you might be thinking that if you had a salesperson like that, you might find yourself…

Many salespeople would love to have an assistant — a supporting team member to help them be more efficient, helpful, and effective. A useful sidekick to improve their ability to connect with customers and make more sales. That’s exactly what you get when you use video on-demand. Why Use Video On-Demand? Video on-demand is a marketing…

If you’re ready to invest time and money into digital signage for your business, it’s easy to feel overwhelmed. Unlike the early days when there were only a few options, business owners today have a nearly endless array of choices for digital signage campaigns. These choices – coupled with rapidly changing technology and market needs…

Is there really such a thing as free Digital Signage? Perhaps. But like most things, you get what you pay for. Nothing in life is free.   The term is cynical, but houses an important truth – it’s impossible to get something for nothing. In fact, the origin of the term actually suggests that while…

As with all things, marketing evolves each year. New technologies, trends, products, and mindsets change the way that businesses connect with customers. And this year is no different for B2C marketing trends. In 2017, we expect to see new planning and concepts that will help businesses build stronger, longer, and deeper relationships with customers both…

No one likes sitting uncomfortably in a room waiting for your name to be called. It’s boring. It’s annoying. It feels like a big waste of time, and just about everyone agrees on that. According to a report by Software Advice, 97% of patients are frustrated by long wait times at a doctor’s office. Almost…

Video is one of the most powerful mediums for capturing and holding attention. It is also one of the most versatile. Video works effectively as a communication and a marketing tool and can be distributed across multiple platforms in both digital and physical locations. Watch the video below to see examples of different types of…

Businesses with physical locations often have customers/clients who have to wait for services — and at that point these customers/clients are captive audiences. It is at these times that captive audiences present businesses with an incredible engagement opportunity. 1) Grocery stores Picture food shoppers stuck in checkout lines while the large TV display screen on…

Whether you’re an enterprise company, a school district, a franchisor, or a single-location business, you can use content creation with your digital signage to connect to your internal and external audiences with entertaining and informative content. Here are some ideas for engaging content creation for today’s online world: FRANCHISORS: Want to ensure consistent messaging across…

In almost every dentist’s office, you’ll find waiting rooms TVs. Television screens are frequently placed in areas where patients sit before their appointments.  But even though these screens may look similar in each office, some of them perform very different functions than others. Some dental waiting room TVs are positioned to do more than air…

Waiting room videos do more than help patients pass the time before their appointment at a healthcare practice. With the right content and video library, waiting room TVs can also offer a variety of benefits that improve experiences and lead to a boost in overall patient satisfaction.  Increase Patient Knowledge When waiting room videos presented…