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Digital Signage

Digital Signage • November 5, 2015

What NOT to Do When Creating Digital Signage Content

 Once you decide to bring digital signage into your business, you have already made a significant discovery and decision. You know that media screens can entertain, educate, and engage your customers. They decrease perceived wait time, reinforce your brand, and offer opportunities to pull in additional revenue. But just having digital signs in your business…

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Digital Signage • November 3, 2015

How to Increase Patient Satisfaction with Digital Signage

Most patients don’t look forward to their next medical appointment. Trips to the hospital or the doctor’s office can be an intimidating, stressful, and nerve-racking experience. So as physicians and office administrators, you must create a warm and engaging office environment that welcomes and relaxes your patients. Comfortable, calm patients will be more receptive to…

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Automotive • October 30, 2015

How To Drive Sales In the Automotive Industry With Digital Signage

In the auto industry, body shops, service centers, and dealerships can all reap rewards from using digital signage within their location. From waiting rooms to back offices to showrooms, digital signs and interactive media can position your business to outshine competitors, better promote your products and services, and most importantly, bring in more revenue. Here…

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Digital Signage • October 27, 2015

How to Use Visual Marketing to Spread and Reinforce Brand Awareness

From print materials and digital media to physical products and artwork on the walls, visuals are a major element in businesses of all shapes and sizes. Images, graphics, and colors make customers feel a certain way, remember a particular message, and form opinions about a brand. Knowing how to use these visuals can benefit businesses…

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Automotive • October 23, 2015

How Digital Signage Makes Your Customers Happy While They Wait in Your Auto Shop

A group of impatient, restless customers staring at a clock or a group of engaged, alert potential prospects building a deeper connection with your business.   Which would you rather have? When your customers are entertained by Digital Signage, they report a decreased perceived wait time by 33% (Retail Business Development). That means that a 30…

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Digital Signage • October 20, 2015

How to Get Your Store Ready for Black Friday

For many brick-and-mortar stores, Black Friday is one of the biggest revenues days of the year. It’s the perfect consumer storm. People are eager to shop, excited about deals, and ready to jump start their holiday shopping. So it is a great opportunity for a brick-and-mortar business to use Black Friday promotions and hype to…

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Digital Signage • October 15, 2015

Top 5 Uses of Digital Signage in Healthcare

What if you could upgrade the professional appearance of your medical practice, increase patient satisfaction, improve the quality of care, empower your employees, and save money all at once? You’d jump at the opportunity, right? So, why haven’t you added digital signage to your healthcare practice? Digital signage offers multiple ways to improve your location…

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Digital Signage • September 29, 2015

How to Manage and Improve Communication in the Workplace: A Guide of Best Practices

In our hyperconnected world, communication tools are all around us. Smartphones, computers, social media — we literally have the world at our fingertips. But in a world with so many ways to connect, we can actually become disconnected and distracted — especially in the workplace. Multiple means of message delivery, poor discussion habits, and disorganized…

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Digital Signage • September 24, 2015

How to Integrate Social Media Into the In-store Experience

When we think about social media, we think about electronic communication and a world that exists on our computers and phones. It’s a digital space without a physical location. But just because social media exists in an online setting, that doesn’t mean you can’t bring pieces of it into your brick-and-mortar store. You can integrate…

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Digital Signage • September 11, 2015

Top 5 Uses of Digital Signage in the Hospitality Industry

  When someone walks into your restaurant or hotel, you want to make them feel at home, especially if the guest is far from their own. Most hospitality businesses know this. They put an emphasis on creating an atmosphere that is warm, comfortable, inviting, and safe. But many fail to focus on providing a piece…

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Digital Menu Boards • August 20, 2015

Five Reasons Your Business Needs Digital Menu Boards

  Your in-store menu is where you promote products to eager customers who are ready to buy. It is the final opportunity for you to promote, showcase, and upsell products that suit their needs and cravings. So why do so many businesses treat their menu as an after-thought? According to Digital Signage Today:   29.5% of…

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Digital Signage • August 13, 2015

12 Places Digital Signs Are Used Everyday [Infographic]

Digital signs are all around us. We use their displays to find information, learn about services, discover new products, and receive entertainment.  If you are unfamiliar with what a digital sign is, you may disagree. You may think you never see digital signage anywhere. That’s because digital signs and their messages feel so natural and…

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