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Digital Signage

Digital Signage • September 12, 2013

Q&A: Which is better – printed or digital signage?

While nothing beats the feeling of hanging a freshly-printed sign at your business, there are many reasons why we’re going with digital signage as our official answer to this question. In this blog, we mentioned a few reasons a digital menu board might be a better choice for a quick service restaurant. Many of those…

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Case Studies • August 12, 2013

Spectrio in the News – 8.12.13

We’ve been featured in several digital publications for our upcoming digital signage project with Doylestown Hospital, located in Doylestown, Pa. Spectrio will be upgrading the existing digital signage at Doylestown Hospital, improving wayfinding with interactive kiosks, and using passive digital signage to share information and news with patients and visitors in lobbies and waiting rooms.…

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Digital Signage • July 25, 2013

Q&A: What kind of digital media can I use in my office?

When you think of digital media, you probably don’t picture an office environment. You’re more likely thinking of someplace loud, flashy or bright, like a retail store or restaurant. But digital media can be successfully implemented in business offices too…you just have to use them the right way! Digital signage can be used in reception…

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Digital Menu Boards • May 23, 2013

The Benefits of Using a Digital Menu in a Restaurant

There are plenty of great reasons to use a digital sign board instead of a static menu board in a restaurant, but it’s all about cost and convenience. Here’s a scenario to consider: You’re a small business owner of a pizza joint. The cost of mozzarella just went up and you need to change the…

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Digital Signage • January 24, 2013

Q&A: What are some unique ways to use digital signage?

The most obvious way to use digital signage is to advertise your business. Sure, you could promote your company, your name, your products and services, but why use digital signage for the same thing as the other guy? As digital signage becomes more pervasive, it’s important to stand out. Here are 5 ways you could…

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Digital Signage • August 16, 2012

Q&A: What is the ROI on Digital Signage?

Of course, the answer to this question all depends on how you are using digital signage. If you’re using it to build brand awareness, the return on investment can be hard to measure. But if you’re using digital signage to advertise a specific product or service, you could expect anywhere from a 33% to a…

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Digital Signage • August 9, 2012

What Is Spectrio VideoCast?

Spectrio VideoCast is a way to bring your business to life and engage your customers. It’s a great way to stand out from the competition, reinforce your company’s brand, and promote your current specials. VideoCast consists of two parts: passive and interactive digital signage. With passive digital signage, you can have television screens in your…

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Digital Signage • June 7, 2012

5 Ways to Use In-Store Media for Brand Promotion

When four out of five product brands experienced up to 33% in additional sales through the use of digital out-of-home media (link), utilizing digital signage can really pay off! Here are 5 ways companies can use in-store media for brand promotion: 1. Seasonality is key! Partner with the right brands at the right time to…

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Case Studies • April 12, 2012

Case Study: Ridgefield Supply

At Spectrio, it’s our goal to help clients achieve their goals. Here’s how we did it for Ridgefield Supply. The Issue: Ridgefield Supply had been using traditional methods for advertising their lumber and construction products and promotions but was seeking a fresh take on their marketing in order to reach a particular segment of consumers…

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Digital Signage • March 29, 2012

Q&A: What’s a new retail technology I can use in my store?

Digital signage is the future of retail technology! Digital signage not only helps you stand out from the competition, but it can also decrease your costs for printed materials throughout your establishment. Just imagine the possibilities: -suggest interesting combinations or add-on options -demonstrate a product or service -showcase new or seasonal products -share your company’s…

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Automotive • March 15, 2012

Case Study: Peters Auto Mall

Peter’s Auto Mall At Spectrio, it’s our goal to help clients achieve their goals. Here’s how we did it for Peters Auto Mall. The Issue:
 Peters Auto Mall was looking for a convenient and entertaining way for customers to learn more about late model used vehicles, view specifications and photos, and browse all the vehicles…

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Automotive • January 19, 2012

Spectrio Case Study: Jiffy Lube International, Inc.

Jiffy Lube® International, Inc. (JLI), is the largest system of franchised service centers in the fast lube industry, and is consistently ranked as one of the top franchising opportunities for entrepreneurs. With more than 2,000 service centers in North America, JLI services approximately 24 million customers each year. Spectrio provides call handling systems and on-hold…

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