Digital Signage

While there is no simple, plug-and-play plan for increasing revenue, there are events that always increase the amount of money flowing into an organization. More customers spending more money more often, selling more high-margin items, and adding extra income streams always increase revenue. But knowing broad strategies for funneling cash into a business isn’t how…

We all know the old adage, “one picture is worth a thousand words.” For marketers, this is an especially common phrase, right there with “show, don’t tell.” Since 1921, when Frederick R. Barnard wrote an article about the effectiveness of graphics in advertising for a publication called Printer’s Ink, marketers have used these ideas to…

If you are like most service-oriented business, you have signage all around your location. From posters and letter boards to chalk and white boards, signs with menus items are prominently displayed so customers can easily browse your offerings. But while you think the signs around your business are serving their purpose, you may be surprised…

Whether you want to optimize your current screen, or see how Digital Signage can rock your business, this guide give you all you need to know in less than 15 minutes. The Quick and Easy Guide to Digital Signage takes 10+ years and thousands of clients worth of experience, and drills it down to the nuts…

Digital Signage means different things across different verticals. For some, it’s a menu board displaying combo meals and side items. For others, it’s something responsive that’s designed to be touched. While its uses are many and industry agnostic, one thing is clear – consumers are becoming more and more comfortable looking to, and engaging with, digital signage as a…

Retail digital signage has become one of the most popular technologies that stores are implementing today. From improving customer engagement to driving more foot traffic into stores, savvy businesses are reaping the benefits of retail digital signage. In May, International Data Corp forecasted that retail digital signage will grow to $27.5 billion by 2018 from $6 billion 2013.…

Digital Signage is a powerful tool for influencing customer behavior. But leveraging it isn’t as simple as waving your fingers and performing a Jedi mind trick. You may have an awesome in-store experience in mind, but if you don’t know how to execute it, what do you really have? Take Drone Nerds for example. Drone…

When an organization and its employees aren’t on the same page, problems can quickly arise. From errors in performance and lower production levels to decreases in employee engagement and increases in on-the-job accidents, the results of poor communication can substantially impact an organization. Finding solutions to internal communication problems needs to be a high priority…

Are you struggling with turning one-time customers into repeat customers? Are you stuck with a stagnant client list that just won’t grow? And are you ready to increase your client base and grow your business?   Digital signs educate, engage, and even add additional revenue streams for a business. They use videos, graphics, and animations…

We all have parts of our business or work that we don’t enjoy as much as other parts. But creating digital signage content shouldn’t never be one of them. Creating content for digital signage should never feel like a burden or obligation that you and your team want to avoid. If it is and you…

Have you hit a wall in creative ideas for your digital signage content? The answers to these questions will help you create content ideas that serve your customers and clients, entertain your audience, and position your signage as a tool for increasing sales and revenue. What does my audience need to know? Start by asking yourself…

What is digital signage? Even if you don’t know the definition of digital signage, you probably know more about this platform than you think. Digital signage is all around us, and you have likely engaged with it in the past week. From videos at the gas pump and programming in waiting areas to check-in kiosks…