Event marketing strategies encompass 1) promoting the event before it happens and 2) promoting the event as it happens.
With all the events clamoring for people’s attention, it is vital that companies use an array of event marketing strategies to make their own events stand out.
In this post we’ll look at three pre-event marketing strategies — setting up a Facebook Event, sponsoring a social media contest, and promoting your event on Eventbrite. We’ll also look at two as-it-is-happening event marketing strategies — sharing a custom Snapchat Geofilter and using digital signage software on large display screens at your event.
Combining all five of these event marketing strategies for a single event can be truly powerful!
1) Set up a Facebook Event
How many people around the world check out Facebook each day? If you want to promote an event, Facebook can be an excellent online site on which to do this.
Setting up a Facebook Event is easy, although there are important things to consider when doing this.
Check out this step-by-step wiki on creating a Facebook Event.
2) Sponsor a social media contest
You can utilize your social media presence across platforms to sponsor a contest with free event tickets for the winners.
The contest can be a fundraiser for a non-profit organization — top donors get free event tickets — to a simple requirement that the contest entrants share the hashtagged event announcement on social media.
Click here for ideas for setting up contests on social media.
3) Promote your event on Eventbrite
Eventbrite provides promoted listing opportunities for event targeting in several cities. With Promote on Eventbrite you can:
- Target event goers based on location, behavior, and more
- Boost visibility of your event on Eventbrite
- Only pay for impressions served
Click here to learn more about promoted listing opportunities on Eventbrite.
4) Share via a Snapchat Geofilter
Getting people to your event is one part of event marketing. What about sharing the excitement of an event while it is happening?
If your event attendees are sharing photos on Snapchat, a custom Snapchat Geofilter can be a cool add-on for your attendees’ event photos. The Geofilters have set parameters including geofencing and time period.
Learn how to make a Snapchat Geofilter.
5) Use digital signage at your event
Digital signage on large display screens at an event can excite attendees and provide additional marketing opportunities.
Event promoters love to showcase their sponsors, display event schedules, engage their attendees with live social media walls, and screen high-quality photos during the event. Attendees sharing their hashtagged social media event updates create compelling participant involvement.
With Enplug’s digital signage solutions you can easily display a wide variety of content along with live social media walls.
Check out this post on exciting audiences with Enplug digital signage on jumbotrons.