Marketing

Customers are the lifeblood of your business. You can only stay in business as long as they come in and generate revenue for your company. Yet, far too many businesses don’t implement campaigns or plans that give thanks to their customers. Let’s look at why it can be a big mistake to overlook customer appreciation,…

When we walk into a store, every detail matters. We shape our opinions based on obvious things like decor, store layout, and product selection. But, we also adjust our perceptions based on little things we barely notice like overhead music, sounds, and messages. While in-store audio marketing may not be the first thing you think…

The quick-service restaurant business is extremely competitive. If you want to stand out and succeed, you need to use every marketing tool at your disposal. That means you can no longer ignore the effective and powerful tactic of in-store marketing for quick-service restaurants (QSR). Why Should a QSR Use In-Store Marketing? In-store marketing for quick-service…

  Business 101 says you need to bring in new customers and keep your old ones to succeed. But it’s the customers that stick around that have the most value for brands. By keeping shoppers and clients coming back for more, you increase your customer lifetime value (CLV). This customer retention helps your brand make…

Every month, 1 billion users are on Instagram interacting with visual content. That’s why in order to catch the attention of current and prospective customers it’s no longer enough for businesses to just have a profile on Instagram. Once your profile is up you need to curate your feed, manage your audience, engage with other…

If you’re looking for ways to improve customer experiences with your brand and differentiate your business, you may want to consider shaping your operations and marketing around customer centricity. What Is Customer Centricity? Customer centricity is a business philosophy that puts customers are the core of everything a business does. Rather than focusing on profits…

  As you look forward to the new year, you’re probably getting ready to set new marketing budgets and build new advertising strategies. When you sit down to make these plans, make sure you don’t forget an important piece of your marketing strategy for the new year — in-store marketing. In-store marketing isn’t a brand…

  There’s a lot of concern about using coupons and discounts to lure in customers. Brands with lower profit margins worry that discounts will cut deeper into their revenue, while others worry about creating a coupon-dependant behavior where customers only buy when there is a deal. Discount marketing can be profitable for your company when…

  Email marketing is a powerful way for quick service restaurants to stay in touch with their customers. With just a few clicks, you can let customers know about your new products, specials, and upcoming events. But, you need people on your list to send them messages. Here’s how you can boost your subscriber numbers…

  If you own or operate a retail store, it’s likely that you have a robust marketing plan designed to lead shoppers to your business. But, do you also have marketing initiatives that promote to shoppers once they enter your store? If you don’t, you aren’t alone. A lot of businesses put a majority of…

  In-store marketing for a veterinary office is a powerful way to connect with pet owners who bring their animals in for emergencies, shots, and regular check-ups. It’s powerful because in-store marketing doesn’t just help you promote your business, it also helps you better serve your customers. Despite what its name implies, in-store marketing isn’t…

  Most brick-and-mortar business owners are so focused on drawing customers to their store that they forget to reach out to them once they arrive. They fail to leverage in-store marketing that allows them to continue the conversation once customers walk through their doors. Find out why you can’t overlook in-store marketing in restaurants, boutiques,…