Marketing

WiFi as an amenity is expected.  Customers make decisions to frequent a store location based on whether or not free WiFi is available.  So, you offer free WiFi to keep customers coming back, but how are you utilizing that customer service for the benefit of your business?  WiFi Marketing is a tool that works with…

You connect with customers at various times and places throughout the day. One customer might open an email promotion on their morning commute, while another likes your post while they watch TV at night. During all of these times, your customers pay varying levels of attention to your brand and might miss what you have…

When marketers think about lead generation, many typically think about the online world. They imagine online opt-in forms or newsletter sign-ups. But, lead generation doesn’t have to take place solely in the digital world. You can collect customer information and data from in-store shoppers using in-store lead generation tools. These tools are not only effective…

It’s becoming increasingly crucial for brick-and-mortar businesses to do more than provide great products and services if they want to attract customers. They also need to provide exceptional in-store experiences if they want to bring in customers and keep them coming back again and again. As customers move online to both make purchases and search…

There are multiples styles of marketing.  In-bound and out-bound are what most businesses understand.  But what are you doing once your customers are in your store? 74% of all purchase decisions are made while customers are shopping in a store.  In-store marketing captures customers’ attention while they in the prime position to finalize a purchase…

  Despite the availability of texting, tweeting, and instant messaging, many customers still prefer to pick up the phone and call. They make reservations with restaurants or schedule appointments with salons, dress shops, and offices. The best part is that these modern phone calls can be trackable, optimized, and improved. With click-to-call buttons, customers no…

Social media exists in the online world, so many business owners think that is the only place where they can engage digital audiences and grow a social following. But, businesses have many opportunities to develop their online presence from their physical location. They can use in-store experiences to drive customers to their social profiles and…

Creating a unique slogan or brand phrase is only the first part of the marketing process. The next part is making sure there’s enough message retention in the content to make people act. It doesn’t matter how creative your copy is or how much effort your team put into the visual designs, if your customers…

Digital marketing and traditional advertising outlets provide fantastic opportunities to drive business into your store and increase foot traffic. However, there’s a secret tool that is responsible for converting customers once they arrive — in-store marketing. What Is In-store Marketing? In-store marketing refers to marketing strategies that target customers while they are in a physical…

When we think about marketing tactics, we often think about the strategies used to attract people to a brand and draw them into a store. Many marketers fall into this line of thinking and center their efforts on tactics to attract people. They focus on leading customers to the physical location and in the process,…

Although the world of technology is constantly advancing, it can take a little longer for schools to catch up. Educational organizations have to be certain that a change is worthwhile both financially and academically. But when a new tool is proven to be valuable, students and school administrators benefit. Digital signage in schools is one…

Your customers are exposed to dozens of brand messages every day. Not only are you up against competitors in your industry, but you’re also vying for customer attention against every pizza company, dentist office, and car dealership in your area. Marketers and business owners need to create content that stands out if they want to…