Marketing

As a small business, consistently posting content on social media worth giving a damn about is near impossible. The truth is, no one really cares about what you have to say; they care about your product. There are no secret tips, tricks, infographics, or articles that will instantly save your business. The only recipe for…

If no one posts on social media about an event, does it actually happen? In order to increase engagement and leave a lasting brand impression on attendees, social media should be a key component of your event marketing strategy. We interviewed Martha McCarthy, co-founder and CEO of The Social Lights Social Media Agency, to find…

Over the past 5 years, I have had the opportunity to work with hundreds of businesses in real estate, medical, education, dining, and hospitality, to help them creatively, strategically grow their business in cost effective ways. One of the most cost-effective ways to grow your business is by cultivating your fan base on social media.…

Enplug digital signage is a software company that specializes in bringing interactive applications to a wide range of venues. Our most popular offering is our social media application integration, which was born from the mindset that individuals need a way to express their feelings in a more intimate and fun manner, while our venue owners need…

Facebook recently released an updated version of the Timeline for its Page accounts (if your business has a Facebook account, it’s considered a Page). The revamped version offers an easier/simpler layout.  The right side of the new Page Timeline will consistently display your most recent posts, while the left side includes information about your business…

Mashable and Statista teamed up to give us some awesome social media analytics on TV series and Twitter. Gone are the days of “just watching TV.” Now, TV series and social media come in a package where fans rejoice before, during, and after shows to ultimately ruin it for people who haven’t watched yet. Below…

  Do your company’s social media channels have consistency? Take a look at your Facebook—now Twitter—now Instagram—now back to Facebook  Did it seem like they were all for the same company? To build your brand, it’s important to make sure your platforms have a strong consistency. Here are a few tips on how to gain…

What is the value of a Twitter follower? Obviously from my previous blog post Social Currency via Social Media, companies already understand the great value that followers bring, investing resources to gain more followers and spark social interaction. Visual.ly is a platform to explore visual data. @TwitterSmallBiz created a beautiful interactive, with some interesting statistics:…

What is the power of a tweet? Increasingly, businesses are incentivizing consumers to talk about their brands and are tapping into the fan base that social influencers yield. Rather than simply giveaways or promotions, companies are using the exchange of goods with social media as the social currency. This may seem like a gimmick or…

Search engine optimization used to be a META tag, now it’s a lot more methodical. Let’s be honest. No search engine matters more than Google. And in a land where Google rules supreme, you have to learn to play by their rules. Fortunately the rules they’ve created aren’t evil, but there’s a reason that entire…

When big changes occur at a small business, let’s face it – things can get awkward. But no matter what is on the horizon for your company, it’s imperative that you set expectations for your customers to ensure a smooth transition. Whether your business is merging or will be under new management or ownership, there…

Most people understand that working with a small business is different than working with a massive corporation. However, if you’re ready to “swim with the big fish” there are plenty of simple things you can do to make your small business look bigger. Here are three ideas: Present a consistent image with an automated attendant.…