Marketing

One of the most savvy things you can do as a social media or marketing manager is follow the best of the best on social media. Picking up on what the top brand’s are doing will help give you ideas for your own kick ass strategy. Brands like Starbucks and Oreo are at the peak…

Many restaurants were able to find a good rhythm to their social media marketing content in 2014. We saw brands get playful with their food, get involved with the seasons, and use the #hashtag in some pretty creative ways. Brands like Starbucks, Pinkberry, and even Red Lobster were able to find success and break into…

The best events are ones whose exciting environment make a lasting impression on attendees. Increasingly, event coordinators are using digital displays as strategic focal points to craft engaging events. . Whether for a trade show, an individual event booth, or an exhibit, going digital boosts the energy at your event and can transform your event…

Digital marketing is an extremely effective growth mechanism for small business owners who are looking to increase their brand exposure in their city or community. What’s so appealing about digital marketing is its low cost and easiness of measurability – compared to that of traditional methods like TV, radio and print advertising. But what digital…

Hundreds of events have used our Instagram wall, Twitter wall, and other social media apps to power live social feeds at product launches, corporate mixers, weddings, charities, school pep rallies, church functions, community gatherings, fundraisers, and more. Events such as SXSW, the Albertsons Boise Open presented by Kraft Nabisco, and the Equinox Anniversary Parties have…

Social media has become just as much of a requirement for businesses in 2014 as it is an opportunity. Try this on for size: 97% of all consumers search for local businesses online. You need to make sure you are there and ready when your customers come callin’! If you’re new to social media, or…

If you’re using digital signage software, chances are you’re constantly on the hunt for more engaging content to display. Have you considered leveraging social media to supercharge your digital signage efforts and easily generate engaging content? At Enplug, we’ve done exactly this for hundreds of businesses using our social media apps for digital signage, and…

Events and social media go together like Instagram and foodies. Digital screens featuring live social media posts have become an increasingly popular fixture at events. Surprisingly, many event marketers overlook the killer role these screens can play in their sponsorship strategy. How can you make sure you’re making the most of your sponsorship opportunities? I’ll…

Have you been considering new ways to enhance your customer and employee experience, as well as grow your business organically? Digital signage is a great low cost and low maintenance way to do both. Here’s the 10 best practices for leveraging digital signage for great digital marketing: 1. Demonstrate That Your Brand Is Tech Savvy…

The good part about social media? It gives your brand exposure online. The bad part? Everyone has a visible voice. If your business is on social media, chances are you’ll have to deal with negative feedback from customers. No business is bulletproof, and you’re expected to go the extra mile to keep customers happy. So…

Social media is an essential part of any conference, charity, wedding or commercial event’s marketing campaign. Planners are using Twitter, Facebook, Instagram and more to drive awareness and get more guests through the door come showtime. But what about during the event? Social media has become just as important of a live event as the…

Whether you operate a fleet of hundreds, or you own a small-town limo service, there are lots of ways to get business. But if all you do is place yellow pages and internet ads, you’re missing out on some low-hanging fruit! Here are three easy marketing ideas for a limo or taxi cab company: 1.…