On-Hold Messaging

Custom on hold messages keep callers on the line, give off a positive brand impression, decrease strain on internal staff, and can even increase revenue. So if you are considering adding custom messaging to your customer calling experience, you’re heading in the right direction. To help you learn more about why on hold messaging is…

You can’t sell to potential customers if they call your business and hang up. This important fact is why every business needs to make it a priority to increase caller retention.  Why Does Caller Retention Matter? Caller retention could be the difference between making a sale or pushing away a potential customer. That may seem…

It’s time to stop thinking about your hold messaging as a basic or unproductive communication tool. Flip your mindset and start thinking about on-hold messaging as on hold marketing, and allow a whole new world of advertising opportunities to open up for you.  What Is On Hold Marketing? Many businesses use an on-hold messaging system that includes…

Search engine results pages are a prime place for meeting new customers. When consumers search for something they need, they discover your business and see that you can help them solve their problem. If you are investing in auto industry SEO, you already know this. But even if you know that showing up in search…

When customers are in your store, you are in control of their experience and environment. You present what they observe, sense, and see.  You probably already know this and have put energy and resources into creating an engaging, comfortable, and unique atmosphere in your store. But, there may be an element you forgot about. Have…

Getting patients to use an online portal for your healthcare practice seems like it should be an easy task.  Most patients want digital access to their healthcare records. They are used to having online profiles that document their relationship with a business or brand. And, they can benefit from using a platform that allows them…

Patient portals benefit practices and patients in multiple ways. They increase patient engagement, improve inter-office communication, produce better healthcare outcomes, and support “Meaningful Use” CMS Medicare and Medicaid programs.  But there’s one thing a patient portal probably won’t do — decrease the amount of incoming calls to a healthcare practice. While it may seem like…

If you’re thinking about upgrading your customer calling experience but still aren’t sure if the return on investment is going to be worth it, consider this. Over 70% of businesses’ callers are put on hold, according to a report by Telemarketing Magazine. If you aren’t using a system for maximizing the potential of this customer…

An excellent hold messaging system has two primary pieces. One element is the actual script and message. The other piece is the voice and sound that deliver it.   Selecting the sound for your professional answering service is just as important as selecting the words for your script. So as you get ready to upgrade…

We’ve all experienced a frustrating hold message. We’ve had those bad calls that made us yell into our receiver or slam the phone down (or at least press the end-call button furiously).  Yet, even though most of us have personally had a bad experience while on-hold, we forget that we may be putting our business callers…

When the phone rings at your organization, what happens?  Does someone answer it immediately? Are callers sent through a series of prompts before they can talk to anyone? Does someone answer the call and immediately place the caller on hold? How long do customers wait? What do they hear while they wait? Do you even…

Time is precious. We only have a limited amount, and we will never have more of it. So we don’t want to waste it… especially sitting on the phone on-hold. Yet, more than half of Americans say they spend about 10-20 minutes every week on-hold with customer service. That small increment of time may not seem…