Retail

Controlling more than $600 billion in collective spending power, millennial customers are a demographic your brick-and-mortar business simply can’t afford to ignore. While you may think targeting millennial customers for your brick-and-mortar business will be difficult due to the popularity of online shopping, you could be misjudging the current state of retail shopping. According to…

Customers expect brands to step into the digital era, whether they search for a retailer’s eCommerce website or check for online scheduling for their next hair appointment. Even within a store, more audiences want businesses to go digital. They want free Wi-Fi, text notifications, and touchscreen kiosks right at their fingertips. Some businesses embrace online…

Many brick-and-mortar businesses feel left behind in the digital era. Not only do they have to compete with giants like Amazon and McDonalds, but they also have to fight off national brands and their massive marketing budgets. How can a local spa compete with Massage Envy? And, how can a family-owned mechanic compete with the…

Social media exists in the online world, so many business owners think that is the only place where they can engage digital audiences and grow a social following. But, businesses have many opportunities to develop their online presence from their physical location. They can use in-store experiences to drive customers to their social profiles and…

It’s getting more and more difficult to stand out from competitors and differentiate your business from others in your industry. You need to constantly look for new ways to wow customers when they walk through your doors. One way you can do that is with electrifying digital video walls. What Are Digital Video Walls? Digital…

Creating a unique slogan or brand phrase is only the first part of the marketing process. The next part is making sure there’s enough message retention in the content to make people act. It doesn’t matter how creative your copy is or how much effort your team put into the visual designs, if your customers…

Digital marketing and traditional advertising outlets provide fantastic opportunities to drive business into your store and increase foot traffic. However, there’s a secret tool that is responsible for converting customers once they arrive — in-store marketing. What Is In-store Marketing? In-store marketing refers to marketing strategies that target customers while they are in a physical…

How you present your fast casual restaurant menu board and what you include on your digital menu can have a significant impact on how customers view your food, what they order, and how much they spend. To understand how to create a digital menu board that leads to more sales, check out these quick design…

When we think about marketing tactics, we often think about the strategies used to attract people to a brand and draw them into a store. Many marketers fall into this line of thinking and center their efforts on tactics to attract people. They focus on leading customers to the physical location and in the process,…

Your customers are exposed to dozens of brand messages every day. Not only are you up against competitors in your industry, but you’re also vying for customer attention against every pizza company, dentist office, and car dealership in your area. Marketers and business owners need to create content that stands out if they want to…

It’s the goal of every business to get customers to return and make purchases again and again. Yet, far too many businesses don’t have strategies in place to trigger this habit in customers. Businesses want repeat customers, but they don’t have a customer loyalty program in place to keep them coming back for more. If…

When customers are in your store shopping, it feels like a victory. Your marketing and promotions worked, and interested audiences found their way to your store. But even if customers walk out of your store with shopping bags full of your products, there is another way you can get extra value from them before they…