Retail

Quick-service restaurants (QSR) have a tough job. You must provide great food in a comfortable and welcoming environment — fast! It’s speed, convenience, and food quality that get customers to come through the door and then return again and again. To offer that experience, you must continually work to keep up with trends that set…

Digital screens are changing how banks engage with customers and meet their financial needs. Because they are informative, entertaining, and a strong sales tool, digital screens help banks avoid losing customers and missing opportunities to sell to existing ones. Digital signage is the future, so if you’re still using traditional communication methods, your bank could…

Customers don’t always pay attention to fast casual restaurant overhead music, but that doesn’t mean they’re not affected by it. Subconsciously, the music you choose for your quick-service restaurant can impact what items you sell, how big your tickets are, and how long your customers stay. “Brand fit music,” (music that matches your brand’s persona)…

When a piece of content is finally implemented, there is a sense of satisfaction and relief that you just completed a job well done. But, once you finish creating a content project, you can’t celebrate for too long. The work isn’t over when you publish, post, and present your new content to your audience. Next…

People have been making music almost as long as they’ve been making sounds. From lullabies to war chants, music has always served a purpose in the human experience. As civilization has grown, the use of music in our lives has changed, but its influence on our brains has not. With all of that in mind,…

In-store technology is no longer something reserved for only high-end, extravagant businesses. Fast casual restaurants, auto shops, mall retail stores, and every business in between can now embrace in-store technology using interactive touchscreens.   Interactive touchscreens exist as stand-alone kiosks, wall-mounted screens, or tablet-sized devices, and serve as a tool for empowering customers to control the…

Customer data. We hear about it all the time. How important it is to businesses big and small. How we can use it to connect with shoppers and clients. Why every business should be collecting valuable details about their customers. But, what do you really know about customer data? If you aren’t sure, here’s your…

With hotel digital signage, hospitality businesses have a powerful tool for engaging visitors and providing an improved guest experience. They are no longer restricted to using static, passive signage that guests ignore and overlook. With interactive and digital screens, hotels can connect with guests using motion graphics, animations, and even touch-screen technology placed in or…

The fast casual restaurant industry continues to grow as new chains and quick-service food establishments pop up around the country. To stand out from the new competition, you need to incorporate fun and interesting fast casual restaurant marketing ideas that will bring in new customers and keep existing customers coming back. To help get your…

It’s not just the food that draws customers into restaurants time and time again. It’s the ambiance, the environment, and the experience they have while dining. Products alone are no longer enough to keep customers interested in a business. For brands to stand out and form lasting connections with customers, they must captivate customers and form…

A marketer’s job is to promote a business so it attracts more customers and clients. But, marketers don’t have to do all of this work on their own. Marketers can find a promotional support team by tapping into an existing network — their current customers and clients. A customer referral program allows a brand to…

Whether you run a small clothing boutique or a large auto store, you can host in-store events to bring more customers through your door. Use the following tips and ideas to design an event that will attract new shoppers and bring back previous customers all while highlighting your brand and business. Set goals and a…