Retail

Small business marketing channels can seem narrow. With limited resources and digital platform properties, it’s easy to see how local retailers and businesses can feel restricted when it comes to the way they can create and promote their content.  But, small businesses may have more marketing channels than they realize. Through owned, paid, and earned…

We recently published a detailed look into what an editorial calendar is and why it is so important to a business’s marketing strategy. Now, we are going to show you exactly how you can create this powerful marketing calendar if you are in the retail industry.  We’ll also show an example of a retail marketing…

When customers are in your store, you are in control of their experience and environment. You present what they observe, sense, and see.  You probably already know this and have put energy and resources into creating an engaging, comfortable, and unique atmosphere in your store. But, there may be an element you forgot about. Have…

When was the last time you paused and really looked around your store? If you are like many store owners, it’s probably been a while since you took a good, hard look at your location and assessed its ability to create positive customer experiences. It’s time to change that. Use this store audit to ask…