Retail

We recently published a detailed look into what an editorial calendar is and why it is so important to a business’s marketing strategy. Now, we are going to show you exactly how you can create this powerful marketing calendar if you are in the retail industry.  We’ll also show an example of a retail marketing…

When customers are in your store, you are in control of their experience and environment. You present what they observe, sense, and see.  You probably already know this and have put energy and resources into creating an engaging, comfortable, and unique atmosphere in your store. But, there may be an element you forgot about. Have…

When was the last time you paused and really looked around your store? If you are like many store owners, it’s probably been a while since you took a good, hard look at your location and assessed its ability to create positive customer experiences. It’s time to change that. Use this store audit to ask…