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  Do your company’s social media channels have consistency? Take a look at your Facebook—now Twitter—now Instagram—now back to Facebook  Did it seem like they were all for the same company? To build your brand, it’s important to make sure your platforms have a strong consistency. Here are a few tips on how to gain…

  The sun was out and the breeze was refreshing! Locals enjoyed their day off socializing about food, beer and life. Scents of seafood and hops surrounded the event. Tents lined the MBS Media Campus, distributing mouthwatering assortments to community members. Saturday was the first annual Bite at the Beach presented by the Manhattan Beach…

by Heidi Mueller, Spectrio Creative Consultant If you’re searching for a soothing, friendly voice for your next on hold recording, your search ends with John Rowe! A displaced Texan now residing in sunny, west central Florida, Rowe has been a popular Spectrio voice talent since 1993…and not just because of his pleasing neutral, calming voice.…

Putting custom content on the waiting room TV in a medical office is technically as easy as plugging in a piece of equipment, so we’re going to answer this question with a “Yes!” But before you spend any money on equipment, you’ll need to think about the content you want to display. What kind of…

by Robert Anthony, Spectrio Creative Consultant “I WANT TO SELL YOU A CAR!!! WE’RE GOING CRAAAAAAZZZYY WITH OUR DEALS HERE!!! HURRY DOWN!!” The tradition of the hyperventilating, screaming, chain-smoking, ethically-challenged car salesman has, thankfully, given way to a more measured approach to this changing industry. The rise of no-haggle pricing and web media, as well…

The best way to demonstrate a product is visually. But that doesn’t mean a potential customer has to just stand by and watch while you show them how your product works. There are ways to create a demonstration experience that’s digital and interactive. After all, isn’t the process of discovery more interesting and fun than…

Enplug has built the next generation network of intelligent screens inside popular venues. Los Angeles, CA – April 17, 2014 – Enplug (www.Enplug.com), the creator of the premier social media display for businesses, announced its launch today. The company also announced that it raised a $2.5 million seed round from top investors. Enplug’s next generation…

by Bob Anthony, Spectrio Creative Consultant Though most all of us have said we “break our back” to do our job at one time or another, Mandye Thomas, Voice Talent and Creative Consultant for Spectrio/Phone On-Hold, took the phrase literally, as her future career came as a result of a tweaked back. “I began treatment…

While there are no “Official Spectrio Rules” we do have recommendations that work for a majority of our clients. Components of an On-hold Production The goal of each on-hold audio production should be to educate or entertain callers with words, while also giving them time to process the information they heard. Therefore, a good on-hold…

Our two Walk MS teams are working hard to meet team goals before the upcoming events! The Tulsa Ramblers have a few days left to gather donations – they are walking on April 5th at Veteran’s Park in Tulsa. Join the Ramblers in the fight against MS by donating to the team here: Tulsa Ramblers.…

By Coleen Cook, Spectrio Creative Consultant “I’m always busy. I like it that way!” Sabrina Conte Sabia is busy with many things, including being a Spectrio voice talent, and she is about to get even busier! A native of Prince Georges County outside Washington DC, Sabrina made her broadcasting debut near the nation’s capitol. At…

The answer to this one is really going to depend on your callers. You don’t want them to hear the same hold music every time they call – after all, unless you have a really amazing piece of original music that you know everyone in the world adores (and if you do…please, share a link…

Peoples’ attention spans are changing. More than ever, they don’t like being put on hold; they just want an answer. That’s Aaron Kleinhandler’s specialty. These days, people are used to instant gratification — they’re able to go to the Web to get info,” says Kleinhandler, CEO of Oldsmar-based Spectrio. But the phone isn’t going away,…

Spectrio, a full-service audio and video marketing company, has announced the acquisition of Vericom Corp., [www.spectrio.com] a 25-year veteran in healthcare communications. Spectrio said it will incorporate Vericom’s SoundCare on-hold messaging and ChannelCare digital signage into its array of communications products currently focused in industries such as automotive, retail, restaurant and healthcare. According to Spectrio,…

Doylestown Hospital in Doylestown, Pa., will soon be home to the latest interactive digital signage from multimedia marketing provider Spectrio. Spectrio’s interactive creation offers wayfinding, information about classes and events, weather, healthcare news and more to visitors of Doylestown Hospital. In the coming weeks, Spectrio will upgrade the hospital’s existing first-generation video solution to make…

This is one of those questions without a clean-cut one-size-fits-all answer. There are many variables that help us determine digital video cost, so we are going to share some of them with you. Depends on the Length of Video In general, the longer the video you need, the more time our team will need to…

At Spectrio, we understand that each company we work with is unique. A combination of voice and music that works perfectly for one business may not be quite right for another. That’s why we offer such a wide variety of voice talent and music demos, and we update them to stay fresh. Want to take…

Did we just say National On Hold Month? Oh yes we did. At Spectrio, we’re taking this whole month to recognize everyone who has been placed “on hold” after calling a place of business. And since more than 57% of all calls are placed on hold, this month is likely dedicated to you and a…

At Spectrio, we want to make it easy for you to find who or what you need. While we have troubleshooting guides online for some of our on-hold equipment, and even some how to videos on our YouTube page as well as a chat feature on our website, we know that nothing beats a good…