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“Do what you do so well that they will want to see it again and bring their friends.” – Walt Disney This quote from Walt Disney should ring true for every company, but specifically those with customers that are part of the millennial generation (currently 18-34 year olds). According to a recent study from Bazaarvoice…

  If your company collects customer email addresses for contact purposes and you’re not putting them to use, you’re missing out on a valuable marketing opportunity! Spectrio StreamCast is one of our most useful – yet underrated – services! It’s a form of interactive email marketing that you can use for many different purposes: communicating…

By Karen Kesler, Spectrio Assistant Director of Creative Services Dennis (R.D.) Steele is one of Spectrio’s most experienced and versatile voice announcers. Over the last 25 years, he has written, produced or performed on literally thousands of radio and TV commercials, film, video and digital narrations, for the likes of the Philadelphia Phillies, PA Lottery,…

To answer this question, we have to look at a couple of items. Who is your clientele? This may vary by time of day or day of week. For example, you might have retirees in the early afternoon, couples in the evening, college students late night, and families on weekends. Or your clientele might be…

Ever wish you could advertise to your clients or customers while they’re in your establishment? With Spectrio StoreCast, you can do that and more! StoreCast is a program for adding short, interspersed mini-ads into your overhead music. Use StoreCast to influence your customers’ buying decisions, promote new services or products, advertise add-ons, and specials while…

  If you’d like to play overhead music and/or messaging in your business, you have several options for equipment. But why choose an on-site player over a satellite music service? With satellite radio, you may be bound to their music choices with no control over content. That means you might hear the same songs over…

by Denise English, Spectrio Creative Consultant What makes Joe Westerberg a great voice talent? Joe has worked as a professional voice talent for nearly 25 years, and has the ability to connect to customers regardless of the industry. He thanks his father for passing along his voice, and says that he first started “announcing” in…

When four out of five product brands experienced up to 33% in additional sales through the use of digital out-of-home media (link), utilizing digital signage can really pay off! Here are 5 ways companies can use in-store media for brand promotion: 1. Seasonality is key! Partner with the right brands at the right time to…

Point-of-purchase (POP) advertising is in-store advertising that catches the attention of shoppers while they’re in an establishment. This type of advertising is typically found on printed signage like banners, shelf call-outs, and endcap displays. However, recent technological developments have opened up the options to a much wider range of POP advertising opportunities. Check out these…

Atmospheres is a way to give your brand a “sound.” It’s a way to connect with your customers on a personal level while they’re visiting your business. And it’s a great way to create positive emotions that reflect who you are, what you do, and the value you bring to customers. Spectrio Atmospheres is overhead…

By Gregg Simmel, former Spectrio Creative Consultant Helloooo, Molly! Radio news anchor and reporter, singer, television host, documentarian, voice talent, true-blue Philadelphian, animal lover, birder obsessed to the point of “benign mental illness:” these embody just a few of the traits possessed by our Voice of Choice, Molly Daly. A News Anchor and Reporter at…

Overhead music increases sales and productivity! Here are a few stats: 1. About 70% of retailers agreed that in-store music increases their sales. 2. 63.3% of consumers have been influenced by a store’s atmosphere. 3. 79% of consumers in the UK say that music encourages them to stay in stores longer. 4. When 75 workers…

Whatever words we utter should be chosen with care for people will hear them and be influenced by them for good or ill. –Buddha When a single tweet can travel around the world thousands of times within seconds, it’s worth taking a few minutes to contemplate this quote by the Buddha. So much of our…

Our Tulsa MS Walk team, the Spectrio Ramblers, completed their walk on April 21st. They were able to raise a total of $1,620 towards research and treatment towards the ultimate goal…a world free of multiple sclerosis! Here’s a picture of the Ramblers from the walk. There were also a couple of team members that helped…

To answer this question, we need to propose our own questions. -Do people call your company? If so, are they ever placed on hold for any amount of time? -Do you have repeat callers? -When your customers call or visit, are many of them asking the same questions? -Does your business have seasonal promotions or…

At Spectrio, it’s our goal to help clients achieve their goals. Here’s how we did it for Ridgefield Supply. The Issue: Ridgefield Supply had been using traditional methods for advertising their lumber and construction products and promotions but was seeking a fresh take on their marketing in order to reach a particular segment of consumers…

By Julie Clark, Spectrio Creative Consultant Did you ever listen to one of our productions and say, “I know that voice!” At Spectrio, we use highly-experienced professional voice talents who come from a variety of backgrounds in the audio industry, such as radio, television, and motion pictures, so chances are you may have heard that…

Digital signage is the future of retail technology! Digital signage not only helps you stand out from the competition, but it can also decrease your costs for printed materials throughout your establishment. Just imagine the possibilities: -suggest interesting combinations or add-on options -demonstrate a product or service -showcase new or seasonal products -share your company’s…

The Spectrio Amblers of our Oldsmar office were successful in meeting the team goal for our MS Walk! We raised a total of $660 to help with research in the fight against this debilitating neurological disease. The Tampa walk was held at Lowry Park Zoo, and we had several team members there to represent Spectrio.…