Search Results

As a brand, you have influence over each interaction a customer has with your business. Consider every possible situation that could bring your customer into contact with your brand and design that scenario to deliver a positive experience. This is the time to use touchpoint mapping. The rest of this post will dive into the…

Shopping malls are facing a crisis. As more and more people turn to online shopping, easy delivery options via Amazon and other retailers, and grapple with COVID-related concerns, it’s no wonder that many once-booming malls are struggling to survive. In fact, 25% of US malls are projected to close within the next five years.  However,…

With the acquisition, the Company demonstrates its commitment to innovation and expansion of the digital signage industry, by investing in thought leadership, knowledge, and expertise  Tampa, Fla. – September 14, 2021 – Spectrio, one of the nation’s leading providers of comprehensive digital signage solutions, announced that it has acquired Sixteen:Nine, a digital signage blog and…

When you introduce new menu items, you need to share the details and alert both regular customers who frequent your restaurant and new customers who haven’t visited your location yet. Here are a few ways you can do both and effectively promote your new food menu items to existing and new diners. Tease New Menu…

These days, businesses have started focusing on social media and marketing to promote their products, services, engage with the audience, and earn better profits. The advantages of social media marketing have almost exceeded traditional marketing channels. Companies from all walks of business are on social media. The reach can be increased from millions to billions…

Once you’ve gone through all of the work of successfully acquiring new customers, the last thing you want to do is lose them. That’s why all brands must re-engage customers to make sure they come back again. An engaged customer is more likely to be a loyal one, after all. Let’s take look at why…

Competition is high in the auto industry. Consumers have numerous options and choices and they can quickly find a new business if one doesn’t entirely suit their needs and wants. If you want to stand out and create lasting relationships with consumers in the auto industry, you need to provide excellent customer experiences. Find out…

Digital signage can be found in businesses of every size across numerous industries. From regional hospitals to Mom-and-Pop restaurants, many businesses are leveraging this modern marketing tool to keep their customers engaged.  In our new whitepaper, Dynamic Digital Signage: The Guide, we explore what digital signage is and how it can modernize your business.  What…

Digital signage, as an industry, has exploded in recent years. What once began as an offshoot of on-premise marketing is now present in stores, hospitals, and restaurants all over the world. As more and more businesses seek to engage their customers on a deeper, loyalty-building level, they’ve relied on digital signage to bring their most…

Whether your business is a healthcare practice, auto shop, retail store, or hotel, it can greatly benefit from collecting and sharing customer reviews and testimonials. Customer Reviews Are Key Multiple studies and surveys have shown the power of customer reviews. Data shows that almost all potential new patients, clients, and shoppers use reviews as a…

Regardless of the industry your business is in, it’s likely that you, your competitors, and your neighbors leverage weekly, monthly, or annual incentives to attract the attention of potential customers. Discounts and promotional items have been proven to increase sales and improve customer opinions. One of the most common marketing strategies centers around holidays–and Labor…

People have been making music almost as long as they’ve been making sounds. From lullabies to war chants, music has always served a purpose in the human experience. As civilization has grown, the use of music in our lives has changed, but its influence on our brains has not. Whether you’re aware of it or…

Corporate communication plays an important role in almost all types of business functions. For this reason, it’s vital to create a communication plan that streamlines not only the external communication but also the internal.  According to research conducted by Interact-Harris, more than 91% of the employees surveyed by them felt that their managers were not…

The concept of ‘Sales’ within organizations can be found across any industry you can think of. From retail to healthcare to hospitality, there are always customers to maintain relationships with and new prospects to draw in. Enterprise sales, however, is its own unique process, with longer sales cycles, bigger contracts, multiple franchise locations, and more…

Visual communication is essential for businesses across the board. Over the past year, however, the need for visuals in healthcare communication has become more prominent. The healthcare industry can be complicated for patients to navigate. With the right visuals, including digital signage, patients will have a better experience. But what is visual communication, and how…

The acquisition establishes Spectrio as the largest digital signage software provider in the automotive industry Tampa, Fla. – July 7, 2021 – Spectrio, one of the nation’s leading providers of customer engagement technology, announced that it has acquired Automotive Broadcasting Network (ABN), an auto dealership digital signage company based in Jacksonville, Fla. With the addition…

If you’ve worked remotely at any point in the past few months, then you have undoubtedly experienced a Zoom mishap or two. Did a coworker forget to mute herself and say something snarky? Did your boss neglect to turn off his video before heading into the bathroom? Zoom, for all of its (usual) convenience, certainly…

We’ve all been trapped in a YouTube spiral at some point, haven’t we? You might have started off searching for information about a brand you like, discovered the founder’s story, and now you’re watching motivational videos that are inspiring you to start your own business.  YouTube is rich with content. In fact, it’s the second…

Can you relate to any part of this scenario? You have a major assignment due at work. You’ve spent countless hours completing it, staying in the office well after you should have gone home. As a result, you barely see your friends and family, and you can’t remember the last time you ate a filling…