Automotive

No business owner wants the customer journey to stall out before a purchase. And for businesses in the automotive industry, there’s no bigger purchase than a car. Helping a customer towards a big financial investment like this isn’t without its challenges, but luckily we’ve got a few ideas on how you can avoid these road…

Competition is high in the auto industry. Consumers have numerous options and choices and they can quickly find a new business if one doesn’t entirely suit their needs and wants. If you want to stand out and create lasting relationships with consumers in the auto industry, you need to provide excellent customer experiences. Find out…

  There’s a rising problem inside the American auto industry — a growing number of customers don’t trust auto industry employees or their advice. According to a survey by AAA, two-thirds of Americans don’t trust car repair shops. When asked why, customers said auto shops charge for unnecessary services, overcharge for their work, or don’t…

For your auto business to engage customers, increase upsells and cross-sells, and generate more revenue, you can’t just focus on bringing new customers into your store. You also need a strong in-store marketing plan that connects with customers once they arrive at your location. What’s In-Store Marketing? An in-store marketing plan is a strategy that…

When you look around your waiting room, you might see customers watching TV, reading magazines, and playing on their phones. What you might not see is an essential marketing opportunity for your auto business that you’re missing out on. Offering free customer WiFi is a great way for businesses to market to audiences and keep…

What sounds do you hear when you walk around your auto shop? You might hear mechanical noises like drills and air pumps along with the chatter of customers and your sales team tapping on computers. These are wonderful sounds to hear in a successful auto business, but something’s missing. Where is the music? Where is…

If you’re looking to increase sales and improve the customer experience, consider investing in digital signage for your auto shop. Clearer pricing and service listings could be the difference between a customer ordering a tire rotation or a full-body tune-up. Prove That You’re Different From the Competition According to a survey by Repair Trust, 78% of…

If you operate an auto body shop, tire store, oil change stop, or vehicle repair business — your target customers are the local people who live near your location. You need to connect with the people in your community to fill your shop with customers and clients. To do that, use these top local marketing…

A waiting room TV in an auto shop helps customers pass the time while they wait for their service to be complete. It seems like a fairly straight-forward tool. Turn on a television facing chairs, and your waiting room is complete. But a waiting room TV can be used for so much more.  The Benefits of…