Automotive

If you run an auto repair or mechanic shop, you know you can’t just sit around and wait for customers to come in. You need to constantly be working to bring in new customers and invite existing customers to return. You need auto repair marketing strategies that consistently drive customers to your business. Thankfully, it…

Cross-selling and upselling in a tire store is a smart way to bring additional revenue to your business. Instead of acquiring new customers as a means to increase your sales, you simply sell more to your existing customers.  You increase the share of a customer’s wallet by helping people in your store see the value…

When you organize your marketing plans and create a content calendar for your promotions and digital platforms, it’s easier to advertise your business. On our blog, we’ve been talking a lot about the value of building this type of editorial calendar. We published a complete guide on how to create marketing editorial calendars, as well…

In a sea of competition, the fight to stand out is an ongoing battle. You need to use every tool available to you to get noticed and remembered. So, if you aren’t doing it already, it’s time to start using a powerful customer connection strategy — providing personalized shopping experiences. What Are Personalized Shopping Experiences?…

Search engine results pages are a prime place for meeting new customers. When consumers search for something they need, they discover your business and see that you can help them solve their problem. If you are investing in auto industry SEO, you already know this. But even if you know that showing up in search…

Take a minute to assess your auto shop, and create a list of places where you are using multimedia content to sell more tires. If you aren’t sure where to look, consider the following places where you could use media to engage with customers.  Digital screens placed in showrooms, waiting areas, and behind counters On-hold…

It’s no secret that it can be difficult to build trust with skeptical customers who don’t like salespeople, especially car salespeople. Many people have a negative mental image of a car salesperson: an exaggerated, flashy person who is perceived to be dishonest, devious, and untrustworthy. It’s a person that shoppers believe doesn’t have their best interest…

It is no secret that visiting a car dealership, mechanic shop, or tire store makes a lot of people uncomfortable. There is a stigma attached to the auto industry that leads people to believe they will get taken advantage of during their visit. Many customers feel vulnerable when dealing with auto service providers and salespeople…

Take a look around your auto shop or tire store. Now, pay close attention to the way the marketing content is presented around your location. Is it eye-catching and interesting? Is it front and center or visible right when you walk in the door? If it isn’t, it’s possible that your content isn’t engaging enough…

In the auto industry, body shops, service centers, and dealerships can all reap rewards from using digital signage within their location. From waiting rooms to back offices to showrooms, digital signs and interactive media can position your business to outshine competitors, better promote your products and services, and most importantly, bring in more revenue. Here…

A group of impatient, restless customers staring at a clock or a group of engaged, alert potential prospects building a deeper connection with your business.   Which would you rather have? When your customers are entertained by Digital Signage, they report a decreased perceived wait time by 33% (Retail Business Development). That means that a 30…

by Robert Anthony, Spectrio Creative Consultant “I WANT TO SELL YOU A CAR!!! WE’RE GOING CRAAAAAAZZZYY WITH OUR DEALS HERE!!! HURRY DOWN!!” The tradition of the hyperventilating, screaming, chain-smoking, ethically-challenged car salesman has, thankfully, given way to a more measured approach to this changing industry. The rise of no-haggle pricing and web media, as well…