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Automotive

Instructor at a car with a table giving a task for a student, or customer
Automotive • April 11, 2017

18 Marketing Strategies for Your Auto Repair Shop You Need to Try Right Now

If you run an auto repair or mechanic shop, you know you can’t just sit around and wait for customers to come in. You need to constantly be working to bring in new customers and invite existing customers to return. You need auto repair marketing strategies that consistently drive customers to your business. Thankfully, it…

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Automotive • March 30, 2017

Your Guide to Cross-Selling and Upselling In a Tire Store

Cross-selling and upselling in a tire store is a smart way to bring additional revenue to your business. Instead of acquiring new customers as a means to increase your sales, you simply sell more to your existing customers.  You increase the share of a customer’s wallet by helping people in your store see the value…

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Automotive • March 23, 2017

How To Create an Editorial Calendar–Auto Body Shop Marketing [Free Template]

When you organize your marketing plans and create a content calendar for your promotions and digital platforms, it’s easier to advertise your business. On our blog, we’ve been talking a lot about the value of building this type of editorial calendar. We published a complete guide on how to create marketing editorial calendars, as well…

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Automotive • March 14, 2017

How Personalized Shopping Experiences Can Help Your Auto Shop Stand Out

In a sea of competition, the fight to stand out is an ongoing battle. You need to use every tool available to you to get noticed and remembered. So, if you aren’t doing it already, it’s time to start using a powerful customer connection strategy — providing personalized shopping experiences. What Are Personalized Shopping Experiences?…

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Automotive • January 31, 2017

You Invested In Auto Industry SEO. But Are You Reaping The Benefits?

Search engine results pages are a prime place for meeting new customers. When consumers search for something they need, they discover your business and see that you can help them solve their problem. If you are investing in auto industry SEO, you already know this. But even if you know that showing up in search…

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Automotive • October 11, 2016

How to Sell More Tires Using Multimedia Content

Take a minute to assess your auto shop, and create a list of places where you are using multimedia content to sell more tires. If you aren’t sure where to look, consider the following places where you could use media to engage with customers.  Digital screens placed in showrooms, waiting areas, and behind counters On-hold…

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Automotive • September 22, 2016

How to Build Trust with Skeptical Customers Who Don’t Like Salespeople

It’s no secret that it can be difficult to build trust with skeptical customers who don’t like salespeople, especially car salespeople. Many people have a negative mental image of a car salesperson: an exaggerated, flashy person who is perceived to be dishonest, devious, and untrustworthy. It’s a person that shoppers believe doesn’t have their best interest…

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Automotive • August 23, 2016

How to Decrease Customer Stress in Your Auto Shop or Tire Store

It is no secret that visiting a car dealership, mechanic shop, or tire store makes a lot of people uncomfortable. There is a stigma attached to the auto industry that leads people to believe they will get taken advantage of during their visit. Many customers feel vulnerable when dealing with auto service providers and salespeople…

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Automotive • February 18, 2016

Auto Industry Marketing Tips: 17 Ways to Sell More Tires Using Engaging In-Store Content

Take a look around your auto shop or tire store. Now, pay close attention to the way the marketing content is presented around your location. Is it eye-catching and interesting? Is it front and center or visible right when you walk in the door? If it isn’t, it’s possible that your content isn’t engaging enough…

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Automotive • October 30, 2015

How To Drive Sales In the Automotive Industry With Digital Signage

In the auto industry, body shops, service centers, and dealerships can all reap rewards from using digital signage within their location. From waiting rooms to back offices to showrooms, digital signs and interactive media can position your business to outshine competitors, better promote your products and services, and most importantly, bring in more revenue. Here…

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Automotive • October 23, 2015

How Digital Signage Makes Your Customers Happy While They Wait in Your Auto Shop

A group of impatient, restless customers staring at a clock or a group of engaged, alert potential prospects building a deeper connection with your business.   Which would you rather have? When your customers are entertained by Digital Signage, they report a decreased perceived wait time by 33% (Retail Business Development). That means that a 30…

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Automotive • May 1, 2014

How to Write On-hold Messaging for a Car Dealership

by Robert Anthony, Spectrio Creative Consultant “I WANT TO SELL YOU A CAR!!! WE’RE GOING CRAAAAAAZZZYY WITH OUR DEALS HERE!!! HURRY DOWN!!” The tradition of the hyperventilating, screaming, chain-smoking, ethically-challenged car salesman has, thankfully, given way to a more measured approach to this changing industry. The rise of no-haggle pricing and web media, as well…

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