In-store Marketing Customer Experience

Every business with a physical presence has one powerful asset that’s often underestimated. It isn’t extra staff or more shelf space. It’s the store itself. Every square foot represents an opportunity to communicate with shoppers, influence purchasing decisions, and shape your brand’s identity. In-store advertising turns that space into a marketing engine using displays, messages,…

New tools, strategic partnerships, and award-winning projects drive Spectrio’s success in Retail Media and beyond Tampa, Fla. – January 9, 2025 – Spectrio, a leading provider of digital signage systems, is proud to highlight several key milestones achieved in 2024. With its best-in-class content management system, Spectrio continues to deliver solutions that cater to both…

As the holiday season approaches, brick-and-mortar retailers face the challenge of preparing for increased foot traffic, holiday promotions, and creating a memorable in-store shopping experience. To stand out and offer a seamless customer journey, retailers must focus on enhancing both operational efficiency and the overall ambiance of their stores. This is where Spectrio, a leading…

Since more than 80% of purchases occur in brick-and-mortar stores, according to the National Retail Federation, incorporating efficient advertisement methods that take advantage of your business’s physical space is fundamental. In this case, Spectrio’s In-Store Retail Media Network Solutions can be your knight in shining armor, ready to save the day. Spectrio designs cutting-edge solutions…

In the bustling world of beauty, making your salon or spa stand out isn’t just about the services you offer but how you market them in-store. This is where the power of in-store marketing comes into play, transforming your space into a dynamic environment that both attracts and retains customers. Leveraging digital signage from Spectrio…

On-premise shoppers are among the most highly engaged prospects a brand can have. They’ve already chosen your business over your competition and shown that they are interested in doing business with you. While they are in your store and focused on what they need, it’s your job to make sure this brand engagement continues. You…

No matter which industry your business operates in, it’s likely that you use some form of digital signage for customer engagement. Why wouldn’t you? These screens are excellent ways to keep your customers engaged and entertained throughout their visit to your on-premise location. But how can your business be sure you’re relying on a great…

Shoppers have two options when it comes to browsing and buying. They can go online and use an ecommerce platform or they can visit a brick-and-mortar store. If brick-and-mortar retailers want to compete with the more-popular-than-ever option of online shopping, they are going to need to focus on creating unique and exceptional in-store experiences that…

According to Moore’s Law, the speed and capabilities of technology are expected to double every two years. As technology becomes faster and performs better, it becomes more accessible to the general public. Look at the evolution of the personal computer. When it first debuted, these computers were only found on college campuses and took up…