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    Engage

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    Interact

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    Inform

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    Enhance

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In-store Marketing Customer Experience

In-store Marketing Customer Experience • October 1, 2021

6 Ways an Outdated Website Hurts Your Business (And How to Fix It)

Are you caught up in a myth that solely focusing on product or service quality will reap results? Undoubtedly, quality offerings lead to an increased customer base. But what about the image you create in someone’s mind who has no clue about your actual value?  Your first-time website visitors are curious to explore what you can…

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Digital Signage • September 29, 2021

Digital Signage ROI: How to Determine If Your Screens Are Performing

Digital signage is key component of most modern businesses’ customer engagement strategy. This technology can influence sales, employee performance, and overall perception of the business’s brand. For this reason, it’s no wonder that business owners want a tangible way to measure their digital signage ROI. Determining the ROI of digital signage involves a few moving…

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Automotive • September 24, 2021

Automotive Customer Journey: How to Prevent Pit Stops on the Road to Purchase

No business owner wants the customer journey to stall out before a purchase. And for businesses in the automotive industry, there’s no bigger purchase than a car. Helping a customer towards a big financial investment like this isn’t without its challenges, but luckily we’ve got a few ideas on how you can avoid these road…

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In-store Marketing Customer Experience • September 20, 2021

Improve Your Customer Journey with Touchpoint Mapping

As a brand, you have influence over each interaction a customer has with your business. Consider every possible situation that could bring your customer into contact with your brand and design that scenario to deliver a positive experience. This is the time to use touchpoint mapping. The rest of this post will dive into the…

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Digital Signage • September 16, 2021

The Future of the Shopping Mall Experience: Digital Signage, Interactive Kiosks, and More

Shopping malls are facing a crisis. As more and more people turn to online shopping, easy delivery options via Amazon and other retailers, and grapple with COVID-related concerns, it’s no wonder that many once-booming malls are struggling to survive. In fact, 25% of US malls are projected to close within the next five years.  However,…

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Automotive • September 8, 2021

Helpful Tips for Excellent Customer Experiences in The Automotive Industry

Competition is high in the auto industry. Consumers have numerous options and choices and they can quickly find a new business if one doesn’t entirely suit their needs and wants. If you want to stand out and create lasting relationships with consumers in the auto industry, you need to provide excellent customer experiences. Find out…

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Digital Signage •

Test Your Digital Signage Knowledge

Digital signage, as an industry, has exploded in recent years. What once began as an offshoot of on-premise marketing is now present in stores, hospitals, and restaurants all over the world. As more and more businesses seek to engage their customers on a deeper, loyalty-building level, they’ve relied on digital signage to bring their most…

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In-store Marketing Customer Experience •

The Importance of Customer Reviews

Whether your business is a healthcare practice, auto shop, retail store, or hotel, it can greatly benefit from collecting and sharing customer reviews and testimonials. Customer Reviews Are Key Multiple studies and surveys have shown the power of customer reviews. Data shows that almost all potential new patients, clients, and shoppers use reviews as a…

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In-store Marketing Customer Experience •

5 Ways to Make the Most of Your Business’s Labor Day Discounts

Regardless of the industry your business is in, it’s likely that you, your competitors, and your neighbors leverage weekly, monthly, or annual incentives to attract the attention of potential customers. Discounts and promotional items have been proven to increase sales and improve customer opinions. One of the most common marketing strategies centers around holidays–and Labor…

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In-store Marketing Customer Experience • August 16, 2021

How to Craft the Perfect On-Hold Message

We already established what not to do when creating your on-hold customer experience in a previous blog post–now it’s time to take a look what you should do.  When creating a good on-hold customer experience, intentionality is important. What you share with customers when they call your business has the ability to inform, engage, and even sell…

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Automotive • August 9, 2021

18 Marketing Strategies for Your Auto Repair Shop You Need to Try Right Now

If you run an auto repair or mechanic shop, you know you can’t just sit around and wait for customers to come in. You need to constantly be working to bring in new customers and invite existing customers to return. You need auto repair marketing strategies that consistently drive customers to your business. Thankfully, it…

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Culture • February 5, 2021

Spectrio Spotlight: Callie Wright, Onboarding Manager

Spectrio is proud to have a hard-working and knowledgeable Onboarding Team. One of those team members is Callie Wright, who serves as one of our Onboarding Managers. We sat down with her–virtually, of course!–to learn a little bit more about her and her role.  Describe your role and day-to-day activities. “My current role is Onboarding…

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