In-store Marketing Customer Experience

The on-premise experience is an important part of your marketing efforts. While your advertising and promotional materials may bring people into your brick-and-mortar location, your in-store experience will win them over. An enjoyable visit can convince your customers to spend more than they were planning to, or it can convince them to return and buy…

Your business’s brand is more than just visuals. Audio branding is another powerful way to get customers invested in who your business is and why they should invest their time–and money–into you. A 2016 study on long-term noise recognition found that even meaningless audio patterns were recognizable for up to 4 weeks after they were…

Are you caught up in a myth that solely focusing on product or service quality will reap results? Undoubtedly, quality offerings lead to an increased customer base. But what about the image you create in someone’s mind who has no clue about your actual value?  Your first-time website visitors are curious to explore what you can…

Digital signage is key component of most modern businesses’ customer engagement strategy. This technology can influence sales, employee performance, and overall perception of the business’s brand. For this reason, it’s no wonder that business owners want a tangible way to measure their digital signage ROI. Determining the ROI of digital signage involves a few moving…

No business owner wants the customer journey to stall out before a purchase. And for businesses in the automotive industry, there’s no bigger purchase than a car. Helping a customer towards a big financial investment like this isn’t without its challenges, but luckily we’ve got a few ideas on how you can avoid these road…

As a brand, you have influence over each interaction a customer has with your business. Consider every possible situation that could bring your customer into contact with your brand and design that scenario to deliver a positive experience. This is the time to use touchpoint mapping. The rest of this post will dive into the…

Shopping malls are facing a crisis. As more and more people turn to online shopping, easy delivery options via Amazon and other retailers, and grapple with COVID-related concerns, it’s no wonder that many once-booming malls are struggling to survive. In fact, 25% of US malls are projected to close within the next five years.  However,…

Competition is high in the auto industry. Consumers have numerous options and choices and they can quickly find a new business if one doesn’t entirely suit their needs and wants. If you want to stand out and create lasting relationships with consumers in the auto industry, you need to provide excellent customer experiences. Find out…

Digital signage, as an industry, has exploded in recent years. What once began as an offshoot of on-premise marketing is now present in stores, hospitals, and restaurants all over the world. As more and more businesses seek to engage their customers on a deeper, loyalty-building level, they’ve relied on digital signage to bring their most…

Whether your business is a healthcare practice, auto shop, retail store, or hotel, it can greatly benefit from collecting and sharing customer reviews and testimonials. Customer Reviews Are Key Multiple studies and surveys have shown the power of customer reviews. Data shows that almost all potential new patients, clients, and shoppers use reviews as a…

Regardless of the industry your business is in, it’s likely that you, your competitors, and your neighbors leverage weekly, monthly, or annual incentives to attract the attention of potential customers. Discounts and promotional items have been proven to increase sales and improve customer opinions. One of the most common marketing strategies centers around holidays–and Labor…

Spectrio is proud to have a hard-working and knowledgeable Onboarding Team. One of those team members is Callie Wright, who serves as one of our Onboarding Managers. We sat down with her–virtually, of course!–to learn a little bit more about her and her role.  Describe your role and day-to-day activities. “My current role is Onboarding…