In-store Marketing Customer Experience

Regardless of the industry your business is in, it’s likely that you, your competitors, and your neighbors leverage weekly, monthly, or annual incentives to attract the attention of potential customers. Discounts and promotional items have been proven to increase sales and improve customer opinions. One of the most common marketing strategies centers around holidays–and Labor…

Spectrio is proud to have a hard-working and knowledgeable Onboarding Team. One of those team members is Callie Wright, who serves as one of our Onboarding Managers. We sat down with her–virtually, of course!–to learn a little bit more about her and her role.  Describe your role and day-to-day activities. “My current role is Onboarding…

Without customers, you would have no business. So it makes sense to make customers the number one priority of your business. Yet, many brands fail to put a large enough emphasis on customer centricity — and it could be costing them. Find out what customer centricity is, why it is so important, and what your…

The customer journey is the path that potential buyers take as they make their way to becoming paying customers. It outlines each step that customers take as they move through the awareness, engagement, consideration, purchase, and post-purchase phase of the buyer’s journey. Understanding the customer journey is powerful for brands because it helps to identify:…

It’s the goal of every business to get customers to return and make purchases again and again. Yet, far too many businesses don’t have strategies in place to trigger this habit in customers. Businesses want repeat customers, but they don’t have a customer loyalty program in place to keep them coming back for more. If…

What if you could hire an effective, non-stop salesperson — a salesperson who was always at your store during all of your open hours continuously selling, never taking a break, never getting tired, and never having to be paid. Well, you might be thinking that if you had a salesperson like that, you might find yourself…

In a sea of competition, the fight to stand out is an ongoing battle. You need to use every tool available to you to get noticed and remembered. So, if you aren’t doing it already, it’s time to start using a powerful customer connection strategy — providing personalized shopping experiences. What Are Personalized Shopping Experiences?…

If “digital experience” is a term you’ve heard but have yet to incorporate into your business, you aren’t alone. Creating digital experiences is a powerful, strategic, and smart way to improve the connection between customers and brands. Many organizations don’t know where to begin in building this link between the physical and digital world, so…

Immediately improve the outpatient customer experience at your doctor’s office, medical practice, or healthcare facility by following these simple steps. 1. Provide a warm welcome to the office. First impressions start right away, so make your patients feel welcome from the minute they walk in your door. Greet them by name if possible and welcome…

Technology has given us a hyper-connected culture. We have almost unlimited, 24/7 access to information right in the palm of our hands.  Through mobile devices, we are empowered to search, share, connect, learn, and buy. We can voice our opinions, tell our friends, ask our friends, and research products, services, and businesses at a moment’s…

If you aren’t sure what multimedia screens can do for your business, consider these digital signage solutions. Here are just a few examples of the problems you can solve by adding digital screens to your shop, store, or office. Spending Too Much Money on In-store Signage When you regularly change advertisements, specials, and inventory, you…

If you are not using Private Label TV, you may find yourself in the following situation.  A client or patient arrives at your office. They are seated in your waiting room and treated to a comfortable setting with TVs for entertainment. As they wait, they look around and see signs, displays, and promotions for your…