In-store Marketing Customer Experience

We’ve all experienced a frustrating hold message. We’ve had those bad calls that made us yell into our receiver or slam the phone down (or at least press the end-call button furiously).  Yet, even though most of us have personally had a bad experience while on-hold, we forget that we may be putting our business callers…

When the phone rings at your organization, what happens?  Does someone answer it immediately? Are callers sent through a series of prompts before they can talk to anyone? Does someone answer the call and immediately place the caller on hold? How long do customers wait? What do they hear while they wait? Do you even…

You know exactly what your customers and clients experience when they visit your business. You know because you witness it day in and day out as you spend time at your office or store. You see it right before your eyes. But even if you spend all day watching customers in your location, it’s likely…

When you have a retail shop, you manage numerous customer touch points. As a store manager or owner, you probably spend most of your days making sure that customers have a great experience as they encounter each of these interaction points.  From the appearance of your store and displays to the presence of sales associates…

When was the last time you paused and really looked around your store? If you are like many store owners, it’s probably been a while since you took a good, hard look at your location and assessed its ability to create positive customer experiences. It’s time to change that. Use this store audit to ask…

If you have a waiting room at your office or shop, it’s likely that you also have a waiting room TV. Placing a TV in a waiting area is how many business owners and managers attempt to entertain their customers and clients while they wait. But did you know that there is another way to…

Setting up a TV in your waiting room is a standard practice for offices and shops in industries from healthcare to automotive. Many business owners and managers provide on-screen content as a way to engage and entertain customers and clients as they wait. This is a smart practice because digital content increases guest satisfaction and…

At some point, almost all small business owners ask themselves the same question, “How can we compete with a big box store?” Megastores like Walmart or Costco present significant competition for small, local retailers and shops. When one opens up down the road from your store, it can be scary. But just because big box…

It’s no secret that it can be difficult to build trust with skeptical customers who don’t like salespeople, especially car salespeople. Many people have a negative mental image of a car salesperson: an exaggerated, flashy person who is perceived to be dishonest, devious, and untrustworthy. It’s a person that shoppers believe doesn’t have their best interest…

A showroom is where customers experience products. It’s where they become immersed in a brand and get a hands-on opportunity to examine a company’s offerings, quality, and character. So a showroom layout must be designed to give customers the best experience possible. It must guide customers to products they want and information they need while…