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On-premise shoppers are among the most highly engaged prospects a brand can have. They’ve already chosen your business over your competition and shown that they are interested in doing business with you. While they are in your store and focused on what they need, it’s your job to make sure this brand engagement continues. You…
No matter which industry your business operates in, it’s likely that you use some form of digital signage for customer engagement. Why wouldn’t you? These screens are excellent ways to keep your customers engaged and entertained throughout their visit to your on-premise location. But how can your business be sure you’re relying on a great…
Shoppers have two options when it comes to browsing and buying. They can go online and use an ecommerce platform or they can visit a brick-and-mortar store. If brick-and-mortar retailers want to compete with the more-popular-than-ever option of online shopping, they are going to need to focus on creating unique and exceptional in-store experiences that…
According to Moore’s Law, the speed and capabilities of technology are expected to double every two years. As technology becomes faster and performs better, it becomes more accessible to the general public. Look at the evolution of the personal computer. When it first debuted, these computers were only found on college campuses and took up…
There once was a time when businesses operated and existed almost entirely in one location. That physical place was home to all customer touch points. The storefront was the location where employees, customers, products, and services came together. Disappointing customer experiences often came down to poor service or a dirty store. Modern businesses look a…
There are a lot of options to consider when you start shopping for the best digital signage software and systems. As you start your search, use this list to help you check and ensure that the options you consider have the best software, content features, applications, and results. Digital Signage Software Requirements The best digital…
While it can be difficult to identify the best background music for shopping, it’s easy to pick out which music is the worst. This music is annoying, loud, and so hard to listen to it sends shoppers right back out the door. Overhead music plays an important role in keeping shoppers in a store. When…
The average person will stay on hold for around 3 and a half minutes before irritation begins to set in. The perception that your business considers their time to have little value increases with every second after. That is not the path to building loyal customers and brand advocates. What On-Hold Messaging Should They Hear? When a…
Eek! Halloween is almost here. As one of the top 5 most popular holidays in the United States, there’s no shortage of spooky events, movies, and music that crop up during the month of October. One of the most iconic things associated with Halloween is costume parties. For both the young and young at heart,…
Whether it’s for a business trip or a long-overdue vacation, most travelers view their hotels as places to relax, unwind, and rest. There are a number of elements that go into providing your guests with the atmosphere they want during their stay–lobby layout, room amenities, helpful staff–but one of the most subtle, yet impactful, things…
The on-premise experience is an important part of your marketing efforts. While your advertising and promotional materials may bring people into your brick-and-mortar location, your in-store experience will win them over. An enjoyable visit can convince your customers to spend more than they were planning to, or it can convince them to return and buy…
Your business’s brand is more than just visuals. Audio branding is another powerful way to get customers invested in who your business is and why they should invest their time–and money–into you. A 2016 study on long-term noise recognition found that even meaningless audio patterns were recognizable for up to 4 weeks after they were…
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