If you’re thinking about using multimedia screens at your business or organization, here are 13 examples of digital signage content you can use to engage customers, improve communication, and promote your products and services.

#1) Promotions

Digital displays are the perfect place to feature promotions for products, services, events, and sales. Because multimedia screens allow you to use a variety of video, animation, and rotating graphics, you can create digital signage content that includes static ads, product demos, video testimonials, and more.

Industry Examples:

  • Highlight weekly specials at quick-service restaurants
  • Feature loan rates at financial institutes and banks
  • Introduce new products at retail locations or convenience stores

#2) Menus

When most people think of menu screens, they think of digital menu signage. But digital signage menu content is not reserved for restaurants only. Any business with a service list can use a digital screen to promote their offerings. Listing service options is the perfect way to highlight your list of services in a clean, modern, and eye-catching way.

Industry Examples:

  • Display service lists at a salon, spa, veterinary office, or auto shop
  • Rotate images of menus and food options in quick-service restaurants
  • Share pricing for services at an urgent care office

#3) News & TV Shows

Digital signs inform and entertain. You can use digital screens to air content that helps customers or clients pass the time while waiting. With private label TV, you can select news stations or specific television broadcasts that you want to air in your waiting areas. You can also set up a live cable pass-through that airs regular television programming within a branded content frame. Both of these options allow you to provide entertainment for your customers while keeping your digital signage content on-brand and targeted specifically for your audience.  

Industry Examples:

  • Display TV shows in a healthcare waiting room
  • Feature news segments in a quick-service restaurant or coffee shop
  • Showcase TV clips in an automotive waiting area

Did You Know? When digital signage is present, it can make a 30-minute wait feel like a 20-minute wait.

#4) Inspirational Quotes

Digital signage content can inform, entertain, and even inspire. A fun way to encourage and uplift visitors is to include quotes and inspirational phrases on your digital screens. While this may not be a fit for all businesses, it is a perfect tool for companies where employees or visitors could use a boost of motivation throughout the day.

Industry Examples:

  • Share motivational quotes in a gym or wellness center
  • Showcase inspiring mantras in a spa or salon
  • Highlight well-known quotes in a senior living center

#5) Interactive Forms and Games

Digital screens aren’t restricted to hanging on the wall and only displaying a set playlist of information. They can also be interactive and controlled by users. Interactive digital signs allow audiences to select content, play games, and even enter their contact information. By allowing audiences to control content and add input, digital screens can be used to entertain and collect valuable information from guests.

Industry Examples:

  • Offer interactive games in QSR dining areas
  • Prompt shoppers to sign up for contests in retail stores
  • Give spa guests a way to join your rewards program

#6) Real-Time Weather Updates

Digital signage content can automatically adjust on its own, which makes it an ideal tool for sharing weather updates with visitors and guests. Businesses that are heavily impacted by the weather can use weather-parting (a feature that automatically updates the weather content stream) to provide real-time updates on the conditions outside.

Industry Examples:

  • Beach hotels can show guests what to expect along the coast, and ski resorts can list snow conditions and temperatures
  • Auto shops can feature content about snow tires when temperatures are below freezing
  • Screens at gas stations or convenience stores can share weather alerts with drivers

#7) Social Media Streams

With digital signage, you can bring your online world into your office, facility, or store. Screens can sync with social media streams so audiences can get a live view of what you are sharing on sites like Facebook, Twitter, and Instagram. Digital signs can also be tied to tools that curate hashtag mentions from other users. This allows you to bring your online brand into the real-world and offer an opportunity for your fans and followers to see their content featured in your location.

Industry Examples:

  • Feature Instagram and Pinterest boards in a retail store
  • Show user-generated photos of pets in a veterinary office
  • Curate hashtags related to your brand at an event

Recommended Reading: How to Integrate Social Media Into the In-Store Experience

#8) Calendars & Event Schedules

Digital signage content can also help organize large groups by featuring calendar and event schedules. Businesses that regularly hold events can use this feature to inform guests about daily activities. Offices can also benefit from this feature by creating calendars that share the work schedules and upcoming appointment times for their team.

Industry Examples:

  • Tell guests about daily events at a hotel or resort
  • Share events happening around a mall or theme park
  • Display staff and patient schedules in healthcare offices

#9) Room Availability

Just as digital displays of calendars and schedules can help keep an internal team on the same page, so can signs featuring room availabilities. In healthcare offices or facilities where clients are ushered in and out of rooms, staff can keep track of the rooms in use and whereabouts of their guests through the use of digital screens.

Industry Examples:

  • Show which rooms are in-use in a healthcare or spa facility
  • Display what event is happening in an activity room in senior living community
  • Track the status of a pet’s care in a vet’s office

#10) Company Memos

When you have digital screens, you can stop sending company memos that your internal team ignores. Instead of sending emails and paper memos with important company information, share updates through screens positioned in employee areas and break-rooms. This allows you to drastically improve communication in the workplace as audiences are more likely to pay attention to engaging, visually-driven content than text-heavy documents and notes.

Industry Examples:

  • Highlight new policies in an employee breakroom
  • Introduce new products to staff in a retail business or QSR
  • Highlight new residents so teams get to know them in a senior care living facility

#11) Maps

Many large properties or facilities utilize static maps that guide visitors to their destination. The problem with these types of maps is that they need to be updated and reprinted when changes are made, and they provide the same information to guests no matter what they might actually be looking for. With digital wayfinding maps, you alleviate both of these issues. You can update maps easily in real-time, and use interactive tools that provide custom directions for guests based on their input.

Industry Examples:

  • Direct guests in a large healthcare building or hospital
  • Showcase all businesses and their locations in a mall
  • Allow guests to search for and find direction to rides in a theme park

#12) Directories

Digital signage content can not only help people find where they are going, it can also help them find what they need. Adding a directory to wayfinding screens is a great way to simplify and condense large wall directories and help guests find what they need faster and with less stress. Instead of struggling to find a doctor or office on a long list of rooms and floors, digital directories allow users to enter a name and filter their options to see only the information they need.

Industry Examples:

  • Help visitors find the right office in a large complex
  • Guide shoppers to the stores that interest them in a mall
  • Lead patients to the correct office on a large healthcare campus

#13) Emergency Messages

If an emergency strikes, you need to quickly alert your entire facility. This can be difficult if you lack a clear line of communication with each area of your property. Digital signage content helps you create an emergency communication plan. With a connected digital signage system, you can quickly change the content on screens throughout your location. This allows you to relay important safety or emergency messages with your entire facility in the event of a fire, bad weather, active-shooter, or other dangerous threat.

Industry Examples:

  • Hospitals and malls can give directions to find exits during a fire or active-shooter
  • Outdoor theme parks can guide guests to safe locations during weather events

Start Creating Your Digital Signage Content Strategy

These are just a few examples of how you can use digital signage content to engage customers, improve communication, and promote your offerings. One of the many benefits of digital signage is that you are only limited by your creativity. There are endless ways for your organization or business to use this tool.

To learn more about the possibilities of digital signage, grab our free ebookIt offers answers to frequently asked questions and outlines the best practices for creating compelling, engaging content for your new marketing and communication platform.