Like everything else in our constantly evolving world, digital signage software is looking toward the future.
Whether you’re interested in delivering targeted messages to improve customer experience or utilizing digital menu boards to make your restaurant menus more seamless, keeping up to date with the latest digital signage solutions is necessary for all businesses.
Learn about all the digital signage trends you can use to better connect with and inform your customers in 2023 and beyond.
Digital Signage Trends in 2023
Electronic signage has hopped in the DeLorean — utilize these digital signage trends to ensure you aren’t left behind.
Interactive digital signage
As so many people are used to interactive media on their smartphones, it only makes sense that interactivity is the next step for digital signage software.
Like smartphones, interactive digital signage allows users to connect with media on their own terms and create an experience crafted to their preferences. In a world where marketers only have eight seconds to capture a customer’s attention, the ability to customize one’s experience and messaging matters.
Interactive screens capture the attention of people walking through public spaces or sitting in a healthcare waiting room by offering immersive, entertaining experiences like games or access to in-depth product information.
In shopping malls and retail stores, interactive digital signage software with transactional integrations allows shoppers to browse and buy at their own pace — without interacting with store employees.
AI and machine learning integration
AI and machine learning have been the talk of all industries in 2023, and digital signage is no different.
AI will allow digital signage content creators to access new capabilities and create more personalized user experiences. With the help of deep learning — a type of AI that teaches computers to process data similarly to the human brain — marketing professionals can create a digital signage strategy that mirrors customer decision-making habits.
This level of precision, coupled with AI’s ability to aid in the creative processes of writing copy and creating designs, makes it a must-use tool in digital sign development.
Sustainable digital signage
Sustainability considerations have been at the forefront of many businesses’ decisions in recent years.
While digital signage displays are inherently more sustainable than traditional advertising efforts, such as print magazine ads and traditional billboards, there is still a push amongst industry professionals to do more.
This upcoming generation of display screens and video walls will be energy-efficient machines entirely powered by solar energy and built using eco-friendly materials — creating a win-win opportunity for content management teams and the planet.
Social media integration
Because of some of their similar capabilities, smartphones and digital signage feel closely related in the technology family tree, making it only natural that these two devices begin to integrate.
By integrating social media and mobile devices with digital signage, marketers can leverage
user-generated content on their digital displays — leading to greater audience participation and brand awareness.
Holographic ads for digital signage
Holographs are no longer just ideas in science fiction movies. In recent years, holographs have been used to honor beloved musicians, display reporting metrics in business meetings, and go to work in global marketing campaigns.
As seen in KitKat’s “Kit Mail” campaign in Japan, hologram ads can be used to gain mass amounts of brand recognition and even go viral in some cases.
When it comes to digital signage campaigns, holograms ads have a multitude of uses. From simply displaying arrival and departure times at airports to showing off the latest shoes at retail stores, holographic ads could be the digital signage solution of the future.
Spectrio Continues to Evolve With Digital Signage Trends
Since 1986, Spectrio has been pushing the capabilities of digital signage. As an industry leader in digital display technology, we continue to evolve and create easy-to-use and reliable software.
We proudly serve over 20 industries, including hospitality, education, and banking, with customer engagement solutions that help you drive sales and growth.
No matter the size of your business, our digital sign platform can help you display your desired brand messaging.
Book a demo to learn how we can help your business grow.