Digital Signage

As with all things, marketing evolves each year. New technologies, trends, products, and mindsets change the way that businesses connect with customers. And this year is no different for B2C marketing trends. In 2017, we expect to see new planning and concepts that will help businesses build stronger, longer, and deeper relationships with customers both…

No one likes sitting uncomfortably in a room waiting for your name to be called. It’s boring. It’s annoying. It feels like a big waste of time, and just about everyone agrees on that. According to a report by Software Advice, 97% of patients are frustrated by long wait times at a doctor’s office. Almost…

Video is one of the most powerful mediums for capturing and holding attention. It is also one of the most versatile. Video works effectively as a communication and a marketing tool and can be distributed across multiple platforms in both digital and physical locations. Watch the video below to see examples of different types of…

Businesses with physical locations often have customers/clients who have to wait for services — and at that point these customers/clients are captive audiences. It is at these times that captive audiences present businesses with an incredible engagement opportunity. 1) Grocery stores Picture food shoppers stuck in checkout lines while the large TV display screen on…

Whether you’re an enterprise company, a school district, a franchisor, or a single-location business, you can use content creation with your digital signage to connect to your internal and external audiences with entertaining and informative content. Here are some ideas for engaging content creation for today’s online world: FRANCHISORS: Want to ensure consistent messaging across…

In almost every dentist’s office, you’ll find waiting rooms TVs. Television screens are frequently placed in areas where patients sit before their appointments.  But even though these screens may look similar in each office, some of them perform very different functions than others. Some dental waiting room TVs are positioned to do more than air…

Waiting room videos do more than help patients pass the time before their appointment at a healthcare practice. With the right content and video library, waiting room TVs can also offer a variety of benefits that improve experiences and lead to a boost in overall patient satisfaction.  Increase Patient Knowledge When waiting room videos presented…

A waiting room TV in an auto shop helps customers pass the time while they wait for their service to be complete. It seems like a fairly straight-forward tool. Turn on a television facing chairs, and your waiting room is complete. But a waiting room TV can be used for so much more.  The Benefits of…

Trying to grab Millennial’s attention? Start by speaking their language. Some of us still remember when grunge was all the rage or the Berlin Wall came down. But you know who doesn’t remember those things? Millennials. Ugh. That four syllable word causes small business owners today enough frustration they’d probably like to let out a…

If you want to boost revenue in your restaurant, it’s time to switch from static menu boards to digital menu boards. Digital menu boards are spreading quickly across the QSR industry, helping owners make improvements to their restaurants, operations, and bottom lines. Find out how the benefits of digital menu boards can boost your sales and…

Here’s why you need to kick live television out of your waiting room Having a television in your business is a great way to entertain people while they wait. In fact, the presence of a single screen can reduce perceived wait time by as much as 35 percent, making a 30-minute wait feel like 20.…

If you’re thinking about using multimedia screens at your business or organization, here are 13 examples of digital signage content you can use to engage customers, improve communication, and promote your products and services. #1) Promotions Digital displays are the perfect place to feature promotions for products, services, events, and sales. Because multimedia screens allow…