People in a meeting room with a display screen

This blog is the first in a two-part series focusing on the important questions your business should be asking your digital signage provider. In this blog, we take a look from a marketing perspective, highlighting the things your marketing team should expect and require from a successful digital signage system. 

When choosing a digital signage solution, it’s important to take the needs of all of your staff into account. What makes signage appealing to your marketing team varies greatly from what makes it valuable to your IT department, after all. 

In this blog, we’ll walk you through the top 5 questions your marketing team should ask to ensure your digital signage solution is a good fit for their customer engagement efforts. 

What Questions Should Your Marketing Team Be Asking?

Digital signage solutions aren’t one-size-fits-all tools. Some are better equipped to handle your marketing team’s wants and needs when it comes to creating, distributing, and displaying important content. The answers to these 5 questions are key when it comes to being able to develop an effective marketing strategy. 

How Easy Is It To Use The Software?

You shouldn’t have to be a tech wiz to be able to use a digital signage solution. The right software will be easy to use, allowing any member of your marketing team to navigate its dashboard with ease. Similarly, its features like content creation, content management, and content library should be agile and intuitive. Content should be able to be distributed easily to however many screens your business has. Branding, too, is important here. No marketer worth their stuff would put bland, out-of-the-box templates on their company’s screens. 

If the digital signage provider doesn’t have the answers your business needs, their solution may not be the one for you. 

How Quickly Can We Update or Change Content?

Nothing is worse than outdated, inaccurate content on highly-viewed screens. A nimble digital signage solution will allow your marketing team to update, edit, or flat-out change content at the click of a button. This will help your business avoid customer and staff frustration due to signage announcing sales that have long since passed, or advertising Christmas-themed items in the middle of the summer. 

Where Is Our Content Hosted?

Similarly, a cloud-based solution is necessary for your marketing team’s continued success. Especially for organizations with multiple locations, being able to access all branded content with from any device is vital for efficient, effective marketing campaigns. This feature enables not only the cohesive distribution of content, but also security for your business as well. 

Do You Have Experience In Our Industry?

Many digital signage providers offer pre-built templates based on various industries’ most common digital signage content choices. If your provider has never worked with a business like yours before, it’s likely that your marketing team will have to work overtime to build the content you need from scratch. Additionally, having experience in your business’s industry means that their team likely has insight into what performs well for similar audiences. 

What Kind of Support Do You Offer?

Even the most tech-savvy marketing team member and the sleekest, most modern digital signage solution can have moments of error. It’s important that your team establishes early on what kind of support they can expect from your provider. Is there a 24/7 resource to help solve content emergencies? Will your staff be given any training before the system is installed? If the provider lacks policies regarding these issues, it’s likely that your team will be up a creek without a paddle, should trouble arise. 

Making the Most of Your Digital Signage For Your Marketing Team

These are just some examples of the questions your marketing team may find beneficial to ask your digital signage provider. Regardless, with the right solution, your marketing team will be able to display their carefully crafted content with ease. No matter how many screens your business has, your important information and messaging can be easily deployed, quickly updated, and impact your target audience.

However, if your digital signage solution isn’t meeting these standards, it may be time to make a switch. Schedule a demo with Spectrio today to see how our intuitive, comprehensive digital signage solution can work seamlessly with your marketing department.