What if I were to tell you there are tools available to increase your sales, that are both inexpensive, and are easy to implement. Is that something you might be interested in?
In 2015, there are now more digital marketing opportunities available for growing your business – from the inside of your venue – than ever before. What’s more, these solutions are not only inexpensive and easy to use, but also extremely effective in generating sales and repeat purchases for your business.
Check out these 3 easy tips for transforming your business into a customer hotspot!
1. Change traditional signage to digital.
One of the easiest ways to cut advertising/promotional printing costs is to convert your traditional signage to digital. And with HDTV prices plummeting (thanks 4K!), switching should be an absolute no brainer.
A major question for business owners (especially of small and medium size) is how do you actually get promotional content to show on the screen? It’s actually pretty easy. There’s a wide-array of plug and play devices available that allow you to get up and running in minutes. With Enplug’s device, you just plug it into your TV and use your web dashboard to control the content!
2. Promote customer engagement on social.
To much surprise, there are simple strategies for promoting your social media efforts from inside the store.
If you’re looking for a more traditional approach, you could implement something similar to Dunkin’ Donuts’ “Share your Dunk’ story #mydunkin” hashtag campaign. In order to get customers posting about their business, Dunkin put a hashtag call-to-action directly on their coffee cups. Genius.
Along with digital signage, social media walls are another low-barrier opportunity for leveraging your TV screens. Social media walls promote your business’ accounts, and showcase a live feed of customers posts from Yelp, Twitter, Instagram, Facebook and more. Not only will these customers build a relationship with your brand, they’ll promote your business to their followers too!
Pro tip: Use a software that includes features like pre-approval, and automated filtering, so you’ll never have to worry about content that doesn’t belong on your screen.
3. Paper or digital, implement a loyalty program.
Customer loyalty programs are a great way to foster repeat customers and brand evangelists for your business. While traditional punch cards can be an effective approach, they can also be pretty cumbersome.
Services like FiveStars offer a low-barrier solution for digital loyalty programs. With digital loyalty programs, keeping track of your customers’ contact information and purchase history is much more simplified. Like digital signage, technology has caught up with the industry, and solutions like FiveStars, Belly, and Spot On have made these programs affordable.
As you can see, there’s no reason not to transform your location into a digital marketing growth-machine using these low-cost opportunities available. Think of your store as a web page: if you leave it blank and take away the promotional content, will it produce any results?