Marketing

We’re excited to announce that we’ll be showcasing Enplug’s digital signage for attractions at the upcoming IAAPA Attractions Expo in Orlando, Florida from November 15th to the 18th. This show brings together more than 30,000 professionals in the entertainment industry from attractions and theme parks to hotels and resorts, museums, and zoos. Our team here at…

There are a few big reasons why you should start to learn how to sell to millennials. This generation, often defined as people born between 1980 and 2000, will soon make up a majority of our population. By 2020, one in three adults will be a millennial according to a study by the Brookings Institute.…

Spookify your screens with some Halloween digital signage graphics to help your employees and customers get into the holiday mood! We’ve pulled together 11 free Halloween digital signage graphics you can use on your screens. They’re licensed for commercial use, and they’re sized to fit your landscape Enplug screens (or should we say, screams)? All images are…

“Offline marketing” refers to any strategies you use to attract customers or boost sales that don’t involve your website or social media. Even in today’s online age, offline marketing can still produce powerful results – especially when paired with your digital strategy. This article presents 11 modern offline marketing strategies that can drive real results…

At some point, almost all small business owners ask themselves the same question, “How can we compete with a big box store?” Megastores like Walmart or Costco present significant competition for small, local retailers and shops. When one opens up down the road from your store, it can be scary. But just because big box…

Far too often well-meaning marketing departments put together beautiful ads, flyers, and digital content promotions that look great, but fall short and don’t deliver results. One of the reasons why these otherwise great marketing materials fail is because they don’t include strategic calls-to-action. A call-to-action is the element in a marketing material that tells the…

When a guest walks into a hotel, they make an initial assessment of the property as a whole. They judge the hotel based on how the lobby looks and feels. This first impression sets the tone for the entire stay, and may be the reason why they will or won’t come back or refer friends…

If your waiting room is starting to feel a little drab and outdated, it might be time to give it a much-needed update.  When you improve your waiting room, you impress your clients, provide them with a more comfortable setting, and decrease their perceived wait time. Plus, you keep your office updated, modern, and current…

A brand guide is a tool that businesses, groups, or even individuals can use to ensure that they present a clear, consistent image to the world. In this post, we’ll look at why brand guides are so powerful and how creating your own can improve the look, sound, feel, and success of your organization. What…

We live in a hyper-connected world. We are glued to our phones which are synced with our email and social media profiles, geotagged with our location, and set to receive instant push notifications all day long. Our digital world is linked so closely to our real world that they are almost one in the same.…

On this blog, we talk a lot about the value of speaking directly to a target audience. Whether we’re referring to digital signage content, hold messaging scripts, or overhead voiceovers, we always stress the importance of focusing on your target audience anytime you create content. In this post, we’ll explain why this approach is such…

You probably already know that images are powerful. Visuals quickly transmit information to our brain. They trigger our emotions. They help us learn and remember. But did you know that visuals may also impact our ability to make decisions? Two studies have found that what we see affects what we think and do. These studies…