Marketing

If you’re thinking about adding video marketing to your outreach and communication strategy, you aren’t alone. This year, video marketing is more important than ever.  According to Social Media Today, people share video content 1200% more than image and text combined. Almost all companies see the value in creating custom videos to spread their message…

Video marketing is the new trend, and everyone is doing it or telling you to do it. But is it right for your business? Can it really work for your business and goals? If you aren’t sure if video is a good option for your marketing and communications plan, take a look through these scenarios. If…

Pop quiz: Do your customers care more about 1) the food you serve at your restaurant, or 2) the restaurant customer experience? The answer may surprise you. According to a study in the Journal of Travel & Tourism Marketing, “the environment proved to be a stronger predictor of brand image than did food quality. Elements…

We’re powering live social content and event schedules at Social Media Week LA 2016 in Santa Monica, California. Enplug is a powerful way to show content at events of all types. Through our clients’ (and our own) experiences, we’ve learned some key tips for anyone planning an event that involves digital signage. Social Media Week interviewed…

A major factor to consider when choosing a digital signage software is what type of digital signage content the solution offers. Most digital signage software solutions offer various “templates” or “packages” (or in Enplug’s case, apps) for you to choose from. Even if you already have some ideas about the digital signage content you want…

Using digital signage in your offices can help your real estate brokerage enhance your existing social media marketing and reach even more potential clients. Here are 6 ways that digital signage for realtors can help you reach more clients and boost sales. Social media marketing is more important than ever for real estate agents—especially when…

We designed Enplug’s technology to help anyone display high-quality, engaging content on their digital screens. This guide will show you how easy it is to connect your displays and get started with great digital signage in 30 minutes or less. Step 1: Plug in the Enplug device – 5 minutes When you receive your device all you…

Wondering where to install digital displays to create the most impact for your marketing or communications initiatives? It’s all about location, location, location – and the right one can make or break your project.   While every venue is different, there are some key strategies you can employ to ensure your digital displays are in…

If you haven’t added video to your organization’s marketing and communication plans, it’s more than likely that you are missing out, big time. Video is rapidly increasing audience engagement, search engine visibility, the rate of social sharing, the impact of email marketing, and audience perception of brands. Marketing videos are becoming par for the course…

When you have a product or service to promote, you can introduce it through standard communication methods like text on a web page or copy on a printed brochure. Or you can take it up a notch, increase the likelihood that your offering will resonate with your audience, and drive a higher number of conversions…

More than 1 billion unique users visit YouTube each month, and 8 billion videos are viewed daily on Facebook. Video is one of the fastest growing media trends and marketers are taking notice. In the B2B Video Content Marketing Survey, 73% of respondents said video positively impacts marketing results and ROI. Many marketers see positive results…

Take a look around your auto shop or tire store. Now, pay close attention to the way the marketing content is presented around your location. Is it eye-catching and interesting? Is it front and center or visible right when you walk in the door? If it isn’t, it’s possible that your content isn’t engaging enough…