Marketing

In a recent article by The Harvard Business Review, two researchers aimed to identify a complete list of customer values. They looked closely at the value propositions that can be added to a product, brand, or service to make customers feel more satisfied and happy with their purchase. The researchers created a list of values…

If content creation leaves you feeling overwhelmed and disorganized, you aren’t alone. Many businesses and brands struggle with maintaining a streamlined and systematic approach to content organization and planning — until they start using an editorial calendar.  What’s an Editorial Calendar? An editorial calendar is often associated with blogging. People associate it with publishers using…

You already spend marketing dollars on social media, advertising, and promotions designed to generate new business for your fast casual franchise. Why not really drive home your messaging by continuing the campaign after your customers have walked in the door? Your digital marketing strategy can have a physical presence in your franchise, and we’ve got…

A study by Adobe has revealed an important reminder for marketers. When it comes to increasing revenue, you shouldn’t focus only on acquiring new customers; you should also focus on marketing to existing customers. An Adobe Digital Index report, “The ROI from Marketing to Existing Online Customers,” reveals important data about the revenue businesses and…

The tools people use to find and communicate with businesses are always changing. So, the methods medical practices use to connect with potential patients need to constantly change, too. This begs the question — are you keeping up? Does your marketing match the wants, needs, and communication methods of today’s patients? Use these stats to…

February is “Wise Healthcare Consumer Month,” which encourages patients to get more involved with their healthcare decisions and options. Your office can use this awareness initiative as an opportunity to educate your current patients and connect with new patients. Here are a few tips on how you can create wise healthcare consumers and help both…

If “digital experience” is a term you’ve heard but have yet to incorporate into your business, you aren’t alone. Creating digital experiences is a powerful, strategic, and smart way to improve the connection between customers and brands. Many organizations don’t know where to begin in building this link between the physical and digital world, so…

NEW YORK, Jan. 4, 2017 /PRNewswire/ — Enplug and FunWall today announced a partnership to bring FunWall’s proprietary mobile social gaming platform to Enplug’s class-leading digital display technology. This partnership will instantly give Enplug’s network the ability to participate in multiplayer tournaments with other gamers in any public location. To participate, the only thing the consumer…

The holidays are quickly approaching and will be here before you know it. So if you are a retailer, that means you’ve probably been preparing for weeks or months. You have prepped and planned to get your store and staff set up for the rush of the holiday season.  But, are you really ready? To…

Adding digital lobby signage in your dental office lobby is an easy way to promote your services and engage your patients both in person and using social media. This article covers 6 dental marketing ideas to help you welcome patients to your office with a more modern, flexible, and attractive digital signage solution. Here are…

As your organization grows, it becomes more difficult to clearly, effectively, and efficiently communicate with all of your employees. With a small staff or facility, it’s easy to keep in contact with your team because there are fewer people and less space to cover. But as your staff or facility grows, this becomes more challenging.…

Brick-and-mortar businesses have the opportunity to engage with customers directly, unlike their online competitors. But this direct customer interaction also means that their potential for costly mistakes is that much greater. Here are nine of the most common brick-and-mortar marketing mistakes—and how to fix them. 1. Not making a strong first impression Everything from your…