Marketing

The best way to understand what your customers are thinking is to ask them. If sales are slumping or certain products won’t leave the shelves, you can turn to your shoppers to learn about their behavior. One of the easiest ways to do this is with surveys. Customer surveys can be completed in-store or online.…

Do you constantly stare at your social media channels wondering what to post? Do you try to get creative but instead get ignored by your fans? You’re not alone. Businesses across the world often feel pressured to come up with unique content that’s new and different. We have a solution. Break out your editorial calendar…

It’s easy to get wowed by a Super Bowl ad, huge billboard, or impressive ad campaign, but not every business has millions of dollars to promote their brand. In fact, not every business has thousands of dollars to promote their brand. Most companies operate on shoestring budgets, trying to stretch what little they have as…

Many companies want to have a customer loyalty program, but aren’t sure where to start. What are you supposed to offer? How can you launch a program without a large budget for infrastructure? What do customers really want? The best way to develop your program is to learn from the best. Check out these five…

Small business owners are often inundated with advice and advertisements for various tools and solutions. There are so many options out there that it’s hard to sort which elements are essential for your brand and which ones you don’t really need. This variety of options is especially common in the marketing world. What does your…

Launching a business website should be the number one task on your to do-list if you are a new business getting ready to open your doors and attract new customers. Even for brick-and-mortar businesses, a website is an essential element that brings in new customers and then keeps existing customers engaged with your brand. So…

You likely see people from all walks of life come through the doors of your business. People from all ages and backgrounds buying your products, interacting with your employees, and spending money. However, your customers might not be as different as you think. There may be similarities in your customers that can help you connect…

Marketing automation is something that gets a lot of buzz in the e-retail world, but not nearly enough attention in the physical brick-and-mortar retail industry. That’s a problem because many of the benefits that e-retailers get from marketing automation can also help physical storefronts grow their revenue and sales. What Is Marketing Automation? Marketing automation…

It may seem like there is a divide between your physical, brick-and-mortar business and your brand’s online social media presence. But, that line is getting thinner and thinner. People are constantly engaged with the digital world — even if they’re in the middle of a physical location. You can no longer divide the online and…

Look around your business, store, or office. What catches your eye? Your gaze probably passes some less-enticing visual cues and lands on a bright sign, vibrant green plant, or unique piece of merchandise. Humans are inherently visual people, and we are constantly looking to gather more information from the world around us. It’s essential to…

Scent can cause you to conjure up multiple feelings, images, thoughts, and memories. Smell is powerful and we shouldn’t overlook it — which is why some business owners have been bringing the power of smell to their stores. Scent marketing helps brands stand out, create unique branded experiences, and even drives sales. Let’s explore this…

Customers now expect more than products and services from the brands they love. They also want experiences that come along with their purchases. So if you want to want to keep your customers happy and stand out from your competition, your brand must embrace experiential marketing. What Is Experiential Marketing? Experiential marketing is a marketing…