Marketing

If you feel like your social media channels are growing stale or you don’t know what to post anymore, you are not alone. Bloggers, influencers, and social media managers all struggle to put together unique and engaging content on a regular basis.  Fortunately, with a little creative brainstorming, you can come up with dozens of…

How to build meaningful branded conversations in credit union branches with Enplug signage While some financial institutions have struggled to catch up with new technologies, the Washington State Employee Credit Union (WSECU) has been a leader in the area. Our latest digital signage for banking case study shares how the WSECU team is using Enplug’s…

When people want to find a local business, they often turn to their phones. They perform a mobile search to find a nearby business that has the products or services they need. If you operate a local business and want these customers to find you, you need to invest in an important thing: local SEO.…

How to Use a White Label Digital Signage Software Solution to Grow Your Business Too many responsibilities, too little time. Chances are that statement describes your work week, no matter what industry you’re in. If you’re an AV or IT systems professional, you can be responsible for portable sound systems, digital signage software, network cabling…

As a business owner, there may be times when you feel like you have to do everything on your own. From operations decisions to hiring and firing, the success of your brand rests on your shoulders. However, if you’re creating an engaging brand experience that your customers love, you could have more hands helping you…

If you want to increase sales and grow your customer base, it’s time to look to your customers to help you. Creating a customer referral plan might be what you need to increase foot traffic in your business and bring in new shoppers and clients. Let’s look at how you can launch and grow a…

Influencer marketing has become an incredibly popular marketing channel across both B2C and B2B brands. Every industry has influencers, and every business can work to grow their name by tapping into the audience of celebrities, bloggers, and public figures.  Consider how a restaurant’s traffic would spike after Anthony Bourdain ate there or how an H&M…

If you want to drive customers to your brick-and-mortar business, start online. Digital marketing strategies that generate leads online are an effective way to bring back existing customers and keep your store filled with new consumers. Let’s look at how you can generate leads online to drive customers to your physical storefront.  1. Start list…

Think about the various smells that you pick up when you walk around the mall. Are you called to buy a sweet cinnamon roll or buttery soft pretzel in the food court? Do you think about the smell of cologne when you walk past the men’s section of a department store? Do you crave the…

Once customers come into your store, it’s up to you to help them decide what to do next. You need to use in-store cues and marketing to guide consumer behavior and lead shoppers to make a purchase. Here are five ways you can use psychological factors to connect with shoppers and guide them while they’re…

Without customers, you would have no business. So it makes sense to make customers the number one priority of your business. Yet, many brands fail to put a large enough emphasis on customer centricity — and it could be costing them. Find out what customer centricity is, why it is so important, and what your…

Digital Signage for Grocery Stores and Supermarkets Thanks to meal kits and instant delivery, it’s easier than ever to get dinner ready without going to the grocery store. And yet, supermarket aisles remain busy. In fact, although the number of customers doing grocery shopping online has nearly doubled over the past three years, brick-and-mortar grocery…