Retail

When we think about marketing tactics, we often think about the strategies used to attract people to a brand and draw them into a store. Many marketers fall into this line of thinking and center their efforts on tactics to attract people. They focus on leading customers to the physical location and in the process,…

Your customers are exposed to dozens of brand messages every day. Not only are you up against competitors in your industry, but you’re also vying for customer attention against every pizza company, dentist office, and car dealership in your area. Marketers and business owners need to create content that stands out if they want to…

It’s the goal of every business to get customers to return and make purchases again and again. Yet, far too many businesses don’t have strategies in place to trigger this habit in customers. Businesses want repeat customers, but they don’t have a customer loyalty program in place to keep them coming back for more. If…

When customers are in your store shopping, it feels like a victory. Your marketing and promotions worked, and interested audiences found their way to your store. But even if customers walk out of your store with shopping bags full of your products, there is another way you can get extra value from them before they…

Quick-service restaurants (QSR) have a tough job. You must provide great food in a comfortable and welcoming environment — fast! It’s speed, convenience, and food quality that get customers to come through the door and then return again and again. To offer that experience, you must continually work to keep up with trends that set…

Digital screens are changing how banks engage with customers and meet their financial needs. Because they are informative, entertaining, and a strong sales tool, digital screens help banks avoid losing customers and missing opportunities to sell to existing ones. Digital signage is the future, so if you’re still using traditional communication methods, your bank could…

Customers don’t always pay attention to fast casual restaurant overhead music, but that doesn’t mean they’re not affected by it. Subconsciously, the music you choose for your quick-service restaurant can impact what items you sell, how big your tickets are, and how long your customers stay. “Brand fit music,” (music that matches your brand’s persona)…

When a piece of content is finally implemented, there is a sense of satisfaction and relief that you just completed a job well done. But, once you finish creating a content project, you can’t celebrate for too long. The work isn’t over when you publish, post, and present your new content to your audience. Next…

People have been making music almost as long as they’ve been making sounds. From lullabies to war chants, music has always served a purpose in the human experience. As civilization has grown, the use of music in our lives has changed, but its influence on our brains has not. With all of that in mind,…

In-store technology is no longer something reserved for only high-end, extravagant businesses. Fast casual restaurants, auto shops, mall retail stores, and every business in between can now embrace in-store technology using interactive touchscreens.   Interactive touchscreens exist as stand-alone kiosks, wall-mounted screens, or tablet-sized devices, and serve as a tool for empowering customers to control the…

Customer data. We hear about it all the time. How important it is to businesses big and small. How we can use it to connect with shoppers and clients. Why every business should be collecting valuable details about their customers. But, what do you really know about customer data? If you aren’t sure, here’s your…

With hotel digital signage, hospitality businesses have a powerful tool for engaging visitors and providing an improved guest experience. They are no longer restricted to using static, passive signage that guests ignore and overlook. With interactive and digital screens, hotels can connect with guests using motion graphics, animations, and even touch-screen technology placed in or…