Retail

The fast casual restaurant industry continues to grow as new chains and quick-service food establishments pop up around the country. To stand out from the new competition, you need to incorporate fun and interesting fast casual restaurant marketing ideas that will bring in new customers and keep existing customers coming back. To help get your…

It’s not just the food that draws customers into restaurants time and time again. It’s the ambiance, the environment, and the experience they have while dining. Products alone are no longer enough to keep customers interested in a business. For brands to stand out and form lasting connections with customers, they must captivate customers and form…

A marketer’s job is to promote a business so it attracts more customers and clients. But, marketers don’t have to do all of this work on their own. Marketers can find a promotional support team by tapping into an existing network — their current customers and clients. A customer referral program allows a brand to…

Whether you run a small clothing boutique or a large auto store, you can host in-store events to bring more customers through your door. Use the following tips and ideas to design an event that will attract new shoppers and bring back previous customers all while highlighting your brand and business. Set goals and a…

Customer experience continues to grow as a priority for businesses in every industry and for companies both large and small. According to recent Digital Trends reports by Econsultancy:  91% of B2B brands are making customer experience a strategic priority in 2017 (2017 Digital Trends in B2B). 54% of retailers say customer experience is their most…

As retailers across the country struggle with drawing customers into their stores and competing with online shopping, store owners need to find a new approach to connecting with shoppers. They need to start focusing on giving customers what they really want — experiences.  Research continues to show that customers are beginning to want experiences more…

Customers in a retail setting don’t want to be ignored. They also don’t want to be bothered. So, how do you know how much human interaction in retail stores is too much or too little? According to the Harvard Business Review, the amount of human interaction that people want in a retail store may be less than…

Mobile devices have thousands of applications. From games and productivity tools to social media and content players, apps provide endless usage options for a phone. For business owners, getting in front of mobile users is more important than ever.  AdWeek recently found that consumers spend up to five hours per day on their smartphones. Often,…

When you watch the news or read the newspaper, it sounds like a bad time for retail stores. Hundreds and hundreds of retail store closures, many taking place in malls, are happening across the country.  From small and mid-sized retailers like Rue 21, Payless Shoe Stores, and American Apparel to large department stores like Sears,…

If you want to boost revenue in your restaurant, it’s time to switch from static menu boards to digital menu boards. Digital menu boards are spreading quickly across the QSR industry, helping owners make improvements to their restaurants, operations, and bottom lines. Find out how the benefits of digital menu boards can boost your sales and…

If you’re thinking about using multimedia screens at your business or organization, here are 13 examples of digital signage content you can use to engage customers, improve communication, and promote your products and services. #1) Promotions Digital displays are the perfect place to feature promotions for products, services, events, and sales. Because multimedia screens allow…

A retail customer journey map is your plan for leading shoppers through each step of their purchase process. All retailers need this outline so they can identify opportunities that lead prospects to become paying customers. Here are the four steps you can use to lay out a retail customer journey map for your business. Step…