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kiosk in a retail mall with accessibility message written on it
Digital Signage • October 26, 2023

How to Maximize Accessibility in Retail Signage Design

All kinds of businesses use digital retail signage to give customers an engaging and informative experience, whether it’s through attention-grabbing interactive kiosks, vibrant menu displays, or wall-to-wall, interconnected video screens. However, digital signs are only effective if your customer base can sufficiently see, hear, or touch them as needed, regardless of ability or disability. Improving…

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Content Library announcement image
Company News • October 23, 2023

Enhancing Your Digital Signage: Spectrio’s Content Library

Digital signage just got even more engaging and efficient with Spectrio’s latest offering. Say hello to the app-based Content Library for Enplug users. Curated Content for Every Need The new Content Library App is an innovative addition to the Enplug App library and is set to transform how businesses manage their on-screen content, making it…

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digital signage
Digital Signage • September 21, 2023

Using Custom Content Creation to Make Your Digital Signage Strategy More Effective

An effective digital signage strategy lets you streamline the flow of information to customers in a way that leaves an enduring impression. Whether your business has one display or 1,000, digital signage keeps your audience engaged with your company’s products, services, and unique brand environment — leading to better sales outcomes and more efficient operations.…

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digital signage
Digital Signage • August 23, 2023

Wall-to-Wall Possibilities: Enhance Your Restaurant With Video Walls

A revolution is brewing in restaurants, and it’s not just in the kitchen. It’s in the form of digital signage’s friendly counterpart — video walls. Using a series of interconnected screens, video walls create one cohesive large-scale display, perfect for showcasing high-resolution images, videos, and text-based content to an audience. Because of their incredible capabilities,…

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dynamic displays
Digital Signage • August 11, 2023

The Art of Engagement: Using Dynamic Displays to Create Memorable Museum Experiences

Traditionally, museums have been categorized by larger-than-life exhibits and informative content delivered on static print labels. While the profound nature of its exhibits has always stayed the same, a modern-day museum’s look and feel are entering a new era. Nowadays, 65% of people learn best with visual help. Meaning it’s no longer enough to slap…

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Digital Wayfinding Technology
Digital Signage • August 4, 2023

9 Ways Interactive Signage for Wayfinding Improves the Customer Experience

Marco Polo used the North Star during his travels across the Silk Road. Lewis and Clark were equipped with a handy compass as they journeyed through the American West. And today, millions of people across the globe use Google Maps to navigate anywhere imaginable on the open roads. But what about your indoor explorations? What…

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inReality and Spectrio logos over a technology background
Company News • July 11, 2023

Spectrio Acquires InReality, Pioneering Advanced Data-Driven Consumer Engagement

Customer engagement company Spectrio unleashes the power of analytics and AI with the acquisition of venue analytics company InReality   Tampa, Fla. – July 11, 2023 – (Newswire.com) – Spectrio, one of the nation’s leading providers of comprehensive digital signage systems, has broadened an already-rich solution stack with the acquisition of InReality and its AI-driven,…

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Digital signage
Digital Signage • May 11, 2023

5 Emerging Trends for Digital Signage in 2023

Like everything else in our constantly evolving world, digital signage software is looking toward the future. Whether you’re interested in delivering targeted messages to improve customer experience or utilizing digital menu boards to make your restaurant menus more seamless, keeping up to date with the latest digital signage solutions is necessary for all businesses. Learn…

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Digital Signage • March 31, 2023

Enhance Your Corporate Communications Strategy With These 8 Kinds of Content

In an era of wildly varying workforce distribution, it’s key for your business to have a well-developed corporate communications strategy. One that works for an all on-premise organization won’t look the same as one that is geared towards a fully remote workforce, after all.  This begs the question: what sort of content best suits my…

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Digital Signage • March 6, 2023

5 Reasons to Implement Video into Your Marketing Strategy

If you take a look around while walking on a busy city street or a crowded mall, chances are you’ll see a bunch of people with their heads down, staring at their phones, consuming content.  But, what type of content? You might ask.  Good question. Although the type of content people like to consume varies…

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Digital Signage • February 9, 2023

ISE is Back: Here’s Why Digital Signage Sellers and Buyers Should Consider a Spanish Business Trip

There are mega-events in China and Japan that may pull more people in sheer numbers, but Integrated Systems Europe (ISE) is widely viewed as the biggest multinational pro AV trade show in the world. After cancellations and truncated versions of the show during the peak COVID era, the show returned somewhat to normal recently in…

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meet the executive leadership team blog image
Company News • December 16, 2022

Meet Spectrio’s 2023 Executive Leadership Team

With 2022 coming to an end, Spectrio is excited to introduce you to our new executive leadership team.  The executive leadership team is the engine that drives the success of an organization forward. That’s why we’re always striving to create a strong team of leaders who know how to take a company vision and run…

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Digital Signage • December 13, 2022

6 Holiday Digital Signage Content Ideas for Your Business

The holiday season is known for its music, food, and of course: presents. Between gifts, food, decorations, and other holiday-related items, shoppers on average spend around $998, according to the National Retail Federation. Your business can easily make the most of the most spending-ist time of the year–but how? As we’ve noted in previous blogs,…

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Digital Signage • December 5, 2022

The Ultimate DSE 2022 Recap

For many years, the North American digital signage industry gathered for an annual trade show and educational conference called Digital Signage Expo – or DSE for short. That rhythm of an annual show was interrupted in 2020 by the pandemic, and DSE – already shrinking in size and attendee enthusiasm for several years – didn’t…

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Company News • November 11, 2022

Spectrio’s Partner Program Update

Spectrio’s Partners program enables resellers to drive greater revenue and maximize client value by offering a comprehensive digital signage and engagement solution. Tampa, Fla. – November 8, 2021 – Spectrio, one of the nation’s leading providers of comprehensive digital signage solutions, announced today the launch of its new reseller program, Spectrio Partners. The Spectrio Partners…

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Healthcare Marketing • October 31, 2022

Healthcare Digital Signage – Maximize the Journey

Clear, inclusive, and accessible communication is key when creating a positive patient and employee experience. Digital signage for healthcare is a necessary medium of connection between the healthcare organization and its patients and employees. In fact, a new study from pCare, a patient engagement technology company, showed that 95% of health system leaders said that…

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Automotive video wall showing a blue hatchback car on a beach with a promotional discount overhead.
Automotive • October 19, 2022

Bring Your Products and Services to Life with Automotive Video Walls

When you design your auto shop office and waiting room, you have a choice to use traditional signage such as cardboard posters or to use oversized digital displays that captivate customers. Automotive video walls help dealerships keep customers entertained in the lobby while helping the sales team increase revenue and customer loyalty. More small businesses…

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Digital Signage • October 7, 2022

SVP of Product Shares a Roadmap of Where Spectrio is Headed

“We’re focused on being the best partner to our customers. We’ve brought on professionals who are already experts in their respective industries and technology, along with leading technology solutions from each industry vertical. Now, we’re investing even more in our solutions to deliver what our customers tell us they need, while using our expertise to…

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Large video screen hanging in a stadium with an image of a trophy with confetti and the inscription of Spectrio on the base
Large Venues • September 29, 2022

The Future of Digital Signage at Large Venues

When it comes to large venues such as stadiums and arenas, people first and foremost want to be entertained. After all, as technology advances, most people have a front-row seat to the playoffs straight from the comfort of their living room. So, why should they attend a large venue instead?  Good question. That’s where eye-catching,…

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