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According to Moore’s Law, the speed and capabilities of technology are expected to double every two years. As technology becomes faster and performs better, it becomes more accessible to the general public. Look at the evolution of the personal computer. When it first debuted, these computers were only found on college campuses and took up…

Like any other business, healthcare offices need a steady stream of new and repeat patients to make money and succeed. Offices that can’t get customers to return will spend more on marketing and sales, and practices that can’t attract new business will slowly grow smaller. From the moment your patients set foot inside your practice,…

If you’re thinking about bringing the technology of digital signage to your business or organization but still haven’t pulled the trigger, what’s holding you back? Most likely, it’s a combination of misconceptions about digital signage. Did you know that digital sigange works to grow your customer base, improve staff communication, reinforce brand recognition, drive sales,…

When automotive digital signage is added to your shop’s waiting room, it uplifts the store’s atmosphere and creates a better experience for everyone from your customers to your staff. In this blog, we’ll take a detailed look at how these screens can enhance your business. Automotive Digital Signage Educates Customers It’s no secret that customers…

We’re excited to publish a guest blog by digital signage industry expert, Dave Haynes. Spectrio acquired Sixteen:Nine, of which Dave is the founding editor. Dave remains an unbiased industry expert and we’re honored to be able to dedicate our blog to his unique and impartial opinions. This blog covers his take on LED coming into the evolving…

Video marketing is one of the most popular and effective forms of promotion today. Customers love watching video content and are likely to take action after watching a video.  Consider these statistics: 45% of people watch an hour or more of video content on YouTube or Facebook each week, and one-third of all online activity…

As an industry, retail banking has long favored a conservative approach to marketing and branding. Experts agree that it could stand to shake things up a bit. Financial institutions large and small leverage all kinds of tactics to jumpstart the customer experience from afar, but sometimes their in-branch persona doesn’t match their virtual spaces. This…

There once was a time when businesses operated and existed almost entirely in one location. That physical place was home to all customer touch points. The storefront was the location where employees, customers, products, and services came together. Disappointing customer experiences often came down to poor service or a dirty store. Modern businesses look a…

Cleanliness (or the lack of) can make or break a customer’s impression of your restaurant. Even before the COVID-19 pandemic, 66% of customers rated hygiene as more influential than customer service when it came to their perception of a restaurant. Keeping the most commonly used surfaces visibly clean isn’t only an effective way to ensure…

Hospitality overhead messaging is a great tool to communicate with customers. In just a few seconds, you can send information to everyone in your business, regardless of what they’re doing or where they are. While many companies rely on display boards or employee interactions to share content, overhead messaging remains one of the top ways…

A huge part of digital signage content design is its functionality. Does it communicate a coherent message to your viewers? With this in mind, the text of your message becomes extremely important. Typography can make or break your design. If no one can read your messages, what’s the point of displaying them in the first…

You’re probably already familiar with the benefits of playing music in your business. It draws in new customers, engages existing customers as they browse your shop, and makes wait times seem more meaningful. However, music comes at a price – if you don’t play by the rules set forth by the American Society of Composers,…

The holiday season is almost upon us! There’s no time like the present to start planning your holiday marketing ideas. To help your business craft an ideal marketing plan, we put together this list of ideas that can bring in more customers, increase your sales, and spread some holiday joy. 18 Holiday Marketing Ideas Pick…

Screens are everywhere. From work to personal use, people today are caught up in a passionate love affair with all things digital. One of the best ways to make the most of this digital obsession is to use in-store digital signage at your business. This technology isn’t just for the Wal-Marts of this world. Digital…

The holidays always create an atmosphere that’s a little more festive, fun, warm, and exciting. As your business approaches the season often referred to as “the most wonderful time of the year,” make sure your business leverages its social media during the holidays to make customers merry and bright. Use the holidays as an opportunity…

With digital signage content, you have almost endless options for what you can display on your screen. Digital signs put the power of creativity and flexibility in your hands as you can control the content with a few clicks of a button.  As you get ready to create your content, make sure you know your…

Ah, holiday shopping. No matter how well you prepare for this time of year, the perfect gift somehow always seems just out of reach. In the spirit of the season, we asked our Spectrio team members for some of their top suggestions for holiday shopping. Their responses sounded so great, we decided to share them…

It probably won’t surprise you to learn that a whopping 68% of patients consider the wait times at medical offices unreasonable. No one likes to sit and count the minutes as they wait for their name to be called next. However, with the addition of waiting room digital signage, you can improve your patient’s experience…

Digital signage is a great addition to your in-store marketing efforts. Eye-catching graphics and displays that pop can make your shop atmosphere more interactive than ever before. Unfortunately, it’s all too easy to get caught up in the excitement of adding this technology to your business, and easier still to make some fatal digital signage…