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Choosing a voice to represent your brand and your company can be a challenge, but here are a few issues you need to look at before making your final decision. What is your company like? Energetic and fun, or straight business? Friendly, professional, progressive, corporate, or laid-back? Many voice talents can adapt to a delivery…

The end of the year is always a great time to reflect on what we are thankful for. We’d like to take a few moments on this Thanksgiving Day to say a big THANK YOU to all of our customers! We know that we would be nothing without all of you and we are so…

  This is a broad question so we’re going to tackle it from a couple angles. The number of repeat callers If you have a lot of repeat callers that are on hold every time they call, you’re probably going to want a relatively long on-hold audio production with several messages. These messages should have…

“He who gives when he is asked has waited too long.” – Lucius Annaeus Seneca When it comes to customer service, businesses should heed this quote. It happens all the time: consumers sign up for a service only to completely forget about it a month later. Then, when it comes time to renew, they end…

By Karen Kesler Curtis Lumber was founded back in 1890 as a small, family run saw mill in upstate New York. Today, the company has 22 locations throughout New York and Vermont that meet the project requirements of contractors, builders and homeowners in the region. So how does this family owned business emphasize their extensive…

In Pinellas County, home of Spectrio’s Florida office, and Tulsa County where our Oklahoma office is located, approximately 17% of people are food insecure. That totals more than a quarter million people in those two counties alone. Even worse: 15-19% of that quarter million are children. With steady jobs and food on our tables every…

There are many businesses that would be enhanced with background music, but retail might just be one of the best venues! Here are a few statistics we’ve gathered. — 63.3% of consumers have been influenced by a store’s atmosphere. — Almost 85% of higher income clientele has been influenced by a store’s atmosphere. — 79%…

by Denise English, Spectrio Creative Consultant   Mandy Armstrong has more than twenty-two years experience in the broadcast industry and brings expertise in a large number of areas. She began her career in Canada, studying at the University of Calgary and eventually participating in the broadcasting specialty department at the Southern Alberta Institute of Technology.…

You’ve probably heard the word “branding” thrown around quite a bit. If not, here’s a brief description: branding is basically the story of your company. It’s the coordination of your marketing, advertising, your customer promise, and your image, in order to portray a consistent look and feel. Your brand is also tied to the way…

By Beth Tenney, Spectrio Creative Consultant On average, most of all marketing/advertising budgets are spent trying to get a customer to call your company. However, only a small percentage is spent on handling that call once it comes in. You worked hard to get that call. Now, keep them entertained and informed with on-hold messaging…

With some of the one-off production companies, you may have to write your own on-hold message script. You may think paying $100 for an on-hold message production is a great deal but if you have to do all the work, that’s no bargain. If you have a dated promotion, your business relocates, or you need…

by Andrew McMillian, Spectrio Creative Consultant   Picture a child in the back seat of his parents’ car doing impersonations of celebrities and characters of his own design while reading passing billboards. At first his parents think it’s hysterical, but after the fifth or sixth thousandth time, their laughter shifts into something different, something less…

If it costs 6 to 7 times more to obtain a new customer than it does to keep and sell to a current customer, it makes sense to direct a small budget to advertise to those people that already buy from you. How do you advertise to current customers? If people call your business and…

CHARLOTTE, NC – August 31, 2012 – 10 Foot Wave has partnered with ACDelco to offer a digital menu board program to their Professional Service Center and Alliance Jobber Program participants and distributors. View the Press Release.   About Spectrio Spectrio is one of the nation’s leading providers of in-store marketing solutions powered by content and technology. Known…

Even though your company may have a networked phone system with one central hub that distributes on-hold audio to all the locations, U.S. Copyright Law still applies. Every on-hold production is copyrighted by the company or individual that created it. It’s up to the creator to decide how many locations they will allow to use…

The Issue: Brixx Wood Fired Pizza was opening a new franchise location in Franklin, Tennessee and the owners needed a simple, turn-key way to add a fun atmosphere to the restaurant. Because Franklin is located just outside of Nashville, music was a big part of the owners’ lives and they wanted to bring a personal…

Of course, the answer to this question all depends on how you are using digital signage. If you’re using it to build brand awareness, the return on investment can be hard to measure. But if you’re using digital signage to advertise a specific product or service, you could expect anywhere from a 33% to a…

Spectrio VideoCast is a way to bring your business to life and engage your customers. It’s a great way to stand out from the competition, reinforce your company’s brand, and promote your current specials. VideoCast consists of two parts: passive and interactive digital signage. With passive digital signage, you can have television screens in your…

The short answer to this question is yes. But unless you are a professional broadcaster, have the right recording equipment and have technical skills, maybe the question is, “Should I use on hold software to make my company’s on-hold messages?” Without going into the technical aspects of the software itself, here’s why using on hold…