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This is another one of those questions that depends on two things: your callers (most important) and your business model. Your Callers As a business owner, you have to think about who is calling your company in order to choose appropriate hold music. After all, an elderly caller will likely not appreciate the same type…

When you have many repeat callers to your business, it’s important to keep them engaged. After all, they are most likely your “bread and butter” and you’d probably like to keep it that way. So, when they call back – we’re talking month after month, week after week, or even day after day – you…

by Bob Anthony, Spectrio Creative Consultant Chances are, if you live in the Tampa Bay area, you came from somewhere else. Susan Jones Williams not only was born here, she is a fifth-generation Pinellas County native. Her effervescent style, which makes her a favorite voice talent among Spectrio clients, is no act; it is an…

It’s time again for the Spectrio Amblers and Ramblers to participate in our local MS Walks! The Spectrio Amblers of our Oldsmar, Florida office will be walking on March 16th at Largo Central Park. The Spectrio Ramblers of our Tulsa, Oklahoma office will be walking on April 13th at Veteran’s Park. Please help us make…

Spectrio is proud to announce the release of the Spectrio Update Manager (SUM), the new way for our customers to view, edit, create and submit scripting for their on hold messages! There are many great features in SUM, including the ability to: -check status of current production(s) -listen to and choose specific voice talent and…

If you have children, you may have heard this question before: “Mommy, where do on-hold messages come from?” It’s likely you didn’t have an answer, or you probably started something like, “Well, honey, when a business owner really cares about his customers, he wants to make sure they are happy when they call.” But from…

The most obvious way to use digital signage is to advertise your business. Sure, you could promote your company, your name, your products and services, but why use digital signage for the same thing as the other guy? As digital signage becomes more pervasive, it’s important to stand out. Here are 5 ways you could…

By Sebastian Martinez, Spectrio Creative Consultant   Mark Adams brings three decades of media production experience to every vocal project. From his days of broadcasting school, to over a dozen Disc Jockey and Production Manager positions at radio stations around the country, to on-camera hosting at a nationally broadcast home shopping network, Mark delivers your…

CHARLOTTE, NC – January 13, 2013 – 10 Foot Wave reaches agreement to provide their suite of digital products to Cottman Transmissions stores nationwide. About Cottman Transmission – Headquartered in Horsham, Pennsylvania, Cottman Transmission provides total automotive car care.   About Spectrio Spectrio is one of the nation’s leading providers of in-store marketing solutions powered by…

Not including Spectrio’s 4 owners, we currently have 65 full time employees, plus several part time and contract employees that work hard each day to make sure our clients are taken care of. How many clients, you ask? We provide more than 40,000 individual locations with on-hold, automated attendant, overhead music and messages, video or…

Many businesses are turning to VOIP phone systems, which are entirely computer-based. If your business has a VOIP phone system, there is a mailbox where you can upload audio for your message on hold. Depending on your system, you may need a specific type of .wav file, but some also allow a simple .mp3 file…

2012 has been a spectacular year here at Spectrio! Here are some of the highlights: -We’ve hired 12 new employees. -The Spectrio Ramblers and Amblers raised a total of $2,280 when we participated in the MS Walks in Tampa and Tulsa. -We made the Inc. 500-5000 list for the 5th time, ranking 2,163 overall, and…

Handling calls with an automated attendant can be a great investment! It can save time, both for your employees and your callers, by answering some of the most frequently asked questions quickly and simply, without any human interaction. It is also helpful for routing calls to specific departments, as a “computerized receptionist.” An automated attendant…

By Robyn Larson, Spectrio Creative Consultant   When asked what her entrance music would be if she could have it, Suzette Hechler smiles mischievously and doesn’t miss a beat: “Let’s Get This Party Started”. As one of Spectrio’s most talented and versatile voice talents, you’d think she was born with a gift for gab…but that…

Spectrio Cares! The Spectrio “Share the Bounty” food drive is complete, and here’s how we did. The Oklahoma office collected 116 pounds of food, which will be donated – along with a $1 per pound match from the company – to Community Food Bank of Eastern Oklahoma. The Florida office collected 191 pounds of food,…

Choosing a voice to represent your brand and your company can be a challenge, but here are a few issues you need to look at before making your final decision. What is your company like? Energetic and fun, or straight business? Friendly, professional, progressive, corporate, or laid-back? Many voice talents can adapt to a delivery…

The end of the year is always a great time to reflect on what we are thankful for. We’d like to take a few moments on this Thanksgiving Day to say a big THANK YOU to all of our customers! We know that we would be nothing without all of you and we are so…

  This is a broad question so we’re going to tackle it from a couple angles. The number of repeat callers If you have a lot of repeat callers that are on hold every time they call, you’re probably going to want a relatively long on-hold audio production with several messages. These messages should have…

“He who gives when he is asked has waited too long.” – Lucius Annaeus Seneca When it comes to customer service, businesses should heed this quote. It happens all the time: consumers sign up for a service only to completely forget about it a month later. Then, when it comes time to renew, they end…