Spectrio Blog

BY JOE MALOUFF You’ve decided it is time to leverage a digital network to better serve your customers and your brand. You’ve done the analysis and invested valuable time and effort to choose the right solution. You’ve chosen a vendor that can meet all your requirements. The network is about to be deployed, but it does…

If you’re looking for ways to improve your brand, products, services, and overall customer experience, start engaging in social listening. What Is Social Listening? Social listening is the act of monitoring mentions and comments related to your business or industry that appear online. By following keywords and conversations related to your brand, offerings, and industry-related…

Want to know the story behind some of the songs you hear while you’re out shopping or at a restaurant? Our partners at What’s In-Store Music take us Behind the Song featuring a hit titled “dancing around” from flor’s latest album,  “ley lines”. “Dancing around exists to empower. on the surface it’s a reminder to…

Customer service is an essential part of your in-store experience. How your staff serves customers can drive people away and make them never return or it can enhance the buying experience and encourage shoppers to buy more.  Good customer service comes with training, but there are a few other ways you can help your staff…

Emergency action plans are the first step to preparedness. But, your plan will only work if it’s paired with a quick and effective communications strategy that takes advantage of your existing infrastructure. During the stress of an emergency, the most efficient solution enables personnel to get the message out using the communication tools already at…

Stop struggling to come up with marketing tactics for your business. We’ve compiled a list of 30 ways for you to promote your business, attract new customers, and bring existing customers back. To find the right marketing tactics for your brand, start by looking at your goals and your audience. Then, identify the marketing tactics…

BY JOE MALOUFF There are so many components that go into a new digital signage project. What brand of screens to purchase, what size, and where to place them. If content design is responsible for 80% of the experience, why is it often an afterthought? Installing displays and choosing a reliable digital signage CMS is only part of…

By now you’ve probably heard that a branded blog is good for business. You’ve heard the advice from marketing experts. You’ve seen other brands launch their blogs. And, you may even read other branded blogs. But, you may still be wondering, is it right for your business? If you still aren’t sure if a branded…

Want to know the story behind some of the songs you hear while you’re out shopping or at a restaurant? Our partners at What’s In-Store Music take us Behind the Song featuring Jude’s “Bear Mountain”. “I went up to Bear Mountain with a buddy of mine. That’s actually where I took the picture of the…

Seasonal marketing strategies give you an opportunity to leverage holidays and changing weather and months to promote your business. You can use the changing seasons to find inspiration for new in-store decorations, promotions, and even products and services. But, seasonal changes can be expensive and time-consuming. Making adjustments to your store layout, updating promotions, and…

When you scan the headlines today, most stories are dominated by millennials. What are millennials doing? Why are they doing it? The focus has been on this young generation for so long that the millennials aren’t really that young anymore. Millennials were born between 1981-1996, which means that even the youngest millennials have graduated from…

Without realizing it, a few small factors can dramatically affect your day. A rude driver can put you in a foul mood, or the smell of donuts can convince you to treat yourself. Your whole day could be decided just by a few minor stimuli. Your customers are no different. When they walk into your…