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Whether you have been employing digital signage for corporate communications for some time or you are just now deploying a demo of this technology, it is important to measure the effectiveness of this communication delivery system for your company. Based on our industry insights, we have created some sample survey questions to measure this effectiveness.…
If you’re thinking about bringing the technology of digital signage to your business or organization but still haven’t pulled the trigger, what’s holding you back? Most likely, it’s a combination of misconceptions about digital signage. Did you know that digital sigange works to grow your customer base, improve staff communication, reinforce brand recognition, drive sales,…
When automotive digital signage is added to your shop’s waiting room, it uplifts the store’s atmosphere and creates a better experience for everyone from your customers to your staff. In this blog, we’ll take a detailed look at how these screens can enhance your business. Automotive Digital Signage Educates Customers It’s no secret that customers…
We’re excited to publish a guest blog by digital signage industry expert, Dave Haynes. Spectrio acquired Sixteen:Nine, of which Dave is the founding editor. Dave remains an unbiased industry expert and we’re honored to be able to dedicate our blog to his unique and impartial opinions. This blog covers his take on LED coming into the evolving…
Video marketing is one of the most popular and effective forms of promotion today. Customers love watching video content and are likely to take action after watching a video. Consider these statistics: 45% of people watch an hour or more of video content on YouTube or Facebook each week, and one-third of all online activity…
As an industry, retail banking has long favored a conservative approach to marketing and branding. Experts agree that it could stand to shake things up a bit. Financial institutions large and small leverage all kinds of tactics to jumpstart the customer experience from afar, but sometimes their in-branch persona doesn’t match their virtual spaces. This…
Cleanliness (or the lack of) can make or break a customer’s impression of your restaurant. Even before the COVID-19 pandemic, 66% of customers rated hygiene as more influential than customer service when it came to their perception of a restaurant. Keeping the most commonly used surfaces visibly clean isn’t only an effective way to ensure…
A huge part of digital signage content design is its functionality. Does it communicate a coherent message to your viewers? With this in mind, the text of your message becomes extremely important. Typography can make or break your design. If no one can read your messages, what’s the point of displaying them in the first…
Screens are everywhere. From work to personal use, people today are caught up in a passionate love affair with all things digital. One of the best ways to make the most of this digital obsession is to use in-store digital signage at your business. This technology isn’t just for the Wal-Marts of this world. Digital…
With digital signage content, you have almost endless options for what you can display on your screen. Digital signs put the power of creativity and flexibility in your hands as you can control the content with a few clicks of a button. As you get ready to create your content, make sure you know your…
It probably won’t surprise you to learn that a whopping 68% of patients consider the wait times at medical offices unreasonable. No one likes to sit and count the minutes as they wait for their name to be called next. However, with the addition of waiting room digital signage, you can improve your patient’s experience…
There are a lot of options to consider when you start shopping for the best digital signage software and systems. As you start your search, use this list to help you check and ensure that the options you consider have the best software, content features, applications, and results. Digital Signage Software Requirements The best digital…
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