Manufacturing corporate communications on digital screen behind 3 employees in a warehouse

A clear, open line of communication is important for any business, no matter what industry they’re in. For manufacturers, however, ensuring that non-desk workers are aware of their current tasks, inventory updates, safety requirements, and other aspects of their day-to-day responsibilities is more than just a matter of communication–it’s a matter of safety. Manufacturing corporate communications need to be easy to find, easy to follow, and easy to update. 

We’ve put together a list of reasons why it’s vital that your manufacturing business puts effort into its corporate communications efforts. 

Efficient Manufacturing Corporate Communications Improve Safety & Compliance

Manufacturing employees spend most of their days with loud, heavy machinery. Traditional overhead announcements may be drowned out by the sounds that come along with a forklift or grinding gears, or the headphones employees protect their ears. If your corporate communications strategy doesn’t take this into consideration, this can result in employee confusion, frustration, or worse: injury. 

Digital signage is a great way to display safety regulations for employees throughout your facility. Easily inform staff about bottlenecks, equipment issues, or areas that require additional safety gear, like eye or ear protection. Less dramatic safety and compliance communications can be displayed on these screens, too. Things like: 

  • Helpful content on how to properly use wash stations. 
  • A counter indicating the “Days Without Incident”. 
  • OSHA videos with reminders about compliance regulations.
  • Reminders to return used or dirty equipment to the proper stations before clocking out.

By providing your staff with engaging, visual reminders of safety and compliance standards, the risk of accidents can be greatly reduced.

Enhance Productivity With the Right Messaging

Many manufacturing roles have employees performing the same tasks day in, day out. Their accomplishments are number-based, but after weeks of repetitive work, it may be difficult for them to feel as if their work is resulting in tangible results, let alone appreciation. 

With cleverly placed digital signage, your business can highlight line metrics, inventory alerts, and more, keeping employees engaged throughout the manufacturing process. Research shows that engaged employees are 17% more productive than their less-dialed in counterparts. 

Boost Employee Morale and Retention With Manufacturing Corporate Communications

Manufacturing companies in particular often suffer from poor employee retention. In 2019, the turnover rate in the manufacturing industry was 31.3%, up from 25.6% in just 2015. While there are numerous reasons for this high turnover rate–health concerns, child care frustrations, the sharp increase in work-from-home job opportunities–one other common cause is a lack of morale. 

A good manufacturing corporate communications strategy will address this. Digital signage, once again, is a great way to keep your employees engaged throughout their workday. Common morale-boosting displays include:

  • Honoring the Employee of the Month on screens throughout your facility.
  • Promoting upcoming events, holiday parties, or birthdays. 
  • Announce updates to employee benefits.
  • Provide employees with clear directions throughout various departments. 
  • Celebrate employee anniversaries and other accomplishments.

Something as simple as showing appreciation for your employees can greatly boost morale, and positively affect employee retention in turn. 

Is Your Manufacturing Corporate Communications Strategy Working For Or Against You?

With these key points in mind, your business can have a better idea of whether or not your manufacturing corporate communications strategy is up to par. If you’re already addressing these 3 factors, great! If you’re not, it might be time to update your communications efforts. With digital signage and great content, your manufacturing business can improve employee morale, safety, and productivity.

How do we know? Spectrio is a leading digital signage provider in the manufacturing industry. Take a look at our case study to see how our clients have benefitted from incorporating our comprehensive suite of solutions into their marketing efforts. 

Schedule a demo with Spectrio today to learn more!


Lauren is the leader behind the Inside Sales and Account Management teams at Spectrio. Her focus is on pipeline generation, sales and marketing alignment, and accurately tracking sales performance via established KPIs.