Marketing

Today, local businesses need to compete with online sellers like Amazon and even home entrepreneurs who list their products on Etsy. As many businesses continue to adapt to changing safety regulations, owners need to focus on continuing to provide a quality experience for their customers while also communicating changes and updates in real-time.   Check out…

When you have a brick-and-mortar business, you have a storefront to take care of in-person and online. While most of your business may take place in your store, your website is just as important to your brand as your physical location. Your business website: Helps people get details about your business like checking your hours,…

As the COVID-19 virus spreads around the world, staying at home and avoiding others has become the most helpful and important thing people can do to slow the outbreak. In fact, according to Professor Gerardo Chowell, co-author of a study that uses statistical modeling to investigate how coronavirus spreads: Implementing strong social distancing measures is…

Consistent communication in retirement homes and other assisted living facilities is more important now than ever.  Residents of retirement communities, nursing homes, assisted living facilities, and other senior living centers are some of the most vulnerable people to COVID-19, the virus spreading around the world. Elderly individuals not only are more susceptible due to age,…

How trending health news keeps your content fresh and engaging They say no news is good news, but is it? Sharing useful information with your customers, employees or patients is one of the best ways to build trust in your business. And of all your content options, health news is at the top of the…

How are you communicating with employees during coronavirus? With coronavirus (COVID-19) spreading quickly across the world, it’s time to act fast to keep employees and customers safe. Uncertainty about how your business will respond to the health crisis can only damage your reputation and your productivity. That’s why a comprehensive coronavirus communications plan covering email,…

Get noticed with the right digital signage content creation tools Digital signage content can help you get your message out, but it only has an impact on your business and team if it’s relevant and compelling. Luckily, turning your content strategy into memorable visuals that get noticed doesn’t have to cost a lot or take…

Online marketing for a multi-location business has its pros and cons. The pros are that you have a budget you can use to market all of your locations at once. But, the cons are that you have to find a way to also market each location individually. The challenges of online multi-location marketing and franchise…

Creating a positive patient experience is more important than ever. Not only is it the right thing to do, but it also leads to better health outcomes. And that’s a win for both healthcare providers and their clients. In fact, as the healthcare industry develops new strategies for optimizing patient communications and engagement, other industries…

How to improve communications in higher education with Enplug signage Tech-forward universities and colleges are turning to digital signage to meet the challenge of managing communications with thousands of students, employees and visitors on large campuses. A great example of this lies right here in our back yard at the University of Southern California. Three…

In the world of search engine optimization, paid ads, and social media content, it can be tempting to overlook more traditional forms of marketing. However, many of these marketing tactics are going strong and are even more valuable in the internet era. One of them is public relations.  Public relations (PR) is a century-old marketing…

The holidays are a time for showing the people that you care about them — and that includes your customers. Customer holiday gifts are a great way to thank loyal clients and shoppers for their business — while giving them an incentive to keep doing business with you. As we are now officially in the…