Marketing

Have you finally cut ties with your cable provider? At Enplug we work with TV screens everyday, but most of us don’t have cable. It’s been a long time coming; cable TV costs an average of $85 per month, so you can save a lot of money paying a couple streaming services. Between Netflix, Hulu,…

Loyal fans and brand advocates are extremely valuable to a business. Research has found that existing customers are 50% more likely to try new products and spend 31% more, on average, compared to new customers.  These valuable customers spend more. They rave about their experience to friends and on social media. They even choose their…

This article was updated 19 January 2021 In 2021, consumers have more options than ever to consider when choosing a bank. Online-only options like Schwab and extra convenient services like Chase’s no card ATMs are disrupting the market and calling for retail banking executives to get more creative with bank marketing ideas. We realize pushing…

Holiday greetings go a long way toward making your employees and customers feel valued. They let everyone know you’re thinking about them. However, it can be tricky getting your holiday messaging right. What should you say? How long should your message be? If we’re talking about on-site or in-office signage with copy displayed in multiple…

Cleanliness and hygiene have always been a top concern for restaurant customers. It even outweighs customer service as a factor in where to eat. And with COVID-19 responsible for restaurant losses that are among the largest of any industry, it’s now critical to show your customers that you’re taking every precaution to protect their health.…

Have you ever been to a business and thought to yourself, I’m definitely coming back? A small clothing retailer might have helped you pick a new style, a comic book shop hosted an exciting event, or a bakery gave you an excellent discount on your morning muffin.  These are all examples of on-site marketing. While…

The real estate market is fiercely competitive, which means real estate brands need to bring their A-game when it comes to promoting their services.  If you’re an agent or another part of a realty business, how do you reach the right audience? It’s tricky, especially when so many people are vying for the same audience’s…

Printed signs are out-date, labor-intensive, and disconnected, so why do so many schools still use them? Now that kindergarten to university students are all digital natives, it’s time schools invested in more modern communication systems.  Digital signage is a cost-effective alternative that streamlines communication in schools. From sharing morning announcements to helping students find their…

Content is king. Even if you have the fanciest digital signage system software, it won’t be effective unless you display good digital signage content. There’s a lot more to creating digital signage that will make an impact than just producing something beautiful. In the process of designing your digital signage content, there are several things…

What is Internal Marketing? The term “internal marketing” may confuse you. Your employees are already aware of your products or services, why do you need to promote them to the people who create or provide them?  The internal marketing definition includes marketing your company’s products to your employees to foster brand advocacy as well as…

It’s clear that the way people approach healthcare providers is changing, but the stakes are higher than you might think. When it comes to health, growing distrust means consumers no longer take your brand at its word on reliability and safety. If you are part of a health organization, your potential patients or customers need…

  If you’re just getting started in the hunt for the best digital signage displays, you’re likely overwhelmed by all the options on the market. There are countless brands (not to mention different types of displays, like TVs, kiosks and projectors) to choose from, and it can be difficult to navigate the market to determine…