Retail

A retail strategy is the process you use to develop your products or services and sell them to customers. There are multiple elements to this plan, including location, store, merchandise/assortment, visual merchandising, staff, service, mass media and communications, and price. Retailers that stand out in at least two of these categories can have success in…

Marketing automation is something that gets a lot of buzz in the e-retail world, but not nearly enough attention in the physical brick-and-mortar retail industry. That’s a problem because many of the benefits that e-retailers get from marketing automation can also help physical storefronts grow their revenue and sales. What Is Marketing Automation? Marketing automation…

It may seem like there is a divide between your physical, brick-and-mortar business and your brand’s online social media presence. But, that line is getting thinner and thinner. People are constantly engaged with the digital world — even if they’re in the middle of a physical location. You can no longer divide the online and…

One of most fun features of digital signage and private label TV is trivia content. Customers can answer fun questions related to a variety of topics while waiting in your business. These questions keep customers entertained for a few minutes or even hours depending on the type of questions you choose. Trivia seems like a…

In-store marketing is a brand reinforcement tool that helps people in your store get to know your brand, form a deeper connection with your company, and remember you long after they leave your store. But, simply having in-store marketing won’t create a high level of brand reinforcement. You need to know how to use in-store…

The customer experience can make or break your business. Small issues that you may not notice could be shopping deal-breakers for some customers, driving down your revenue and leaving your business vulnerable. So it’s essential for small business owners to stay on top of customer experience trends to grow their business. Check out these 10…

As you look around your salon, you likely see content customers relaxing as they receive their treatments. You already do everything in your power to create a positive experience when people walk through the door, but there’s one thing you might be missing — free customer WiFi. WiFi marketing for spas and salons is a…

The customer journey is the path that potential buyers take as they make their way to becoming paying customers. It outlines each step that customers take as they move through the awareness, engagement, consideration, purchase, and post-purchase phase of the buyer’s journey. Understanding the customer journey is powerful for brands because it helps to identify:…

  As you look forward to the new year, you’re probably getting ready to set new marketing budgets and build new advertising strategies. When you sit down to make these plans, make sure you don’t forget an important piece of your marketing strategy for the new year — in-store marketing. In-store marketing isn’t a brand…

  There’s a lot of concern about using coupons and discounts to lure in customers. Brands with lower profit margins worry that discounts will cut deeper into their revenue, while others worry about creating a coupon-dependant behavior where customers only buy when there is a deal. Discount marketing can be profitable for your company when…

  If you own or operate a retail store, it’s likely that you have a robust marketing plan designed to lead shoppers to your business. But, do you also have marketing initiatives that promote to shoppers once they enter your store? If you don’t, you aren’t alone. A lot of businesses put a majority of…

  Most brick-and-mortar business owners are so focused on drawing customers to their store that they forget to reach out to them once they arrive. They fail to leverage in-store marketing that allows them to continue the conversation once customers walk through their doors. Find out why you can’t overlook in-store marketing in restaurants, boutiques,…