Retail

When people want to find a local business, they often turn to their phones. They perform a mobile search to find a nearby business that has the products or services they need. If you operate a local business and want these customers to find you, you need to invest in an important thing: local SEO.…

Visual merchandising is the placement and presentation of merchandise around a store. Each industry and brand has its own best practices for creative visual merchandising. Some stores go for a minimalist approach where a few key items are highlighted, while other brands want to pack the shelves with possibility. To get an idea for how…

If you want to increase sales and grow your customer base, it’s time to look to your customers to help you. Creating a customer referral plan might be what you need to increase foot traffic in your business and bring in new shoppers and clients. Let’s look at how you can launch and grow a…

Influencer marketing has become an incredibly popular marketing channel across both B2C and B2B brands. Every industry has influencers, and every business can work to grow their name by tapping into the audience of celebrities, bloggers, and public figures.  Consider how a restaurant’s traffic would spike after Anthony Bourdain ate there or how an H&M…

Once customers come into your store, it’s up to you to help them decide what to do next. You need to use in-store cues and marketing to guide consumer behavior and lead shoppers to make a purchase. Here are five ways you can use psychological factors to connect with shoppers and guide them while they’re…

Free WiFi has become a standard fare to offer to customers. The vast majority of customers expect it or at least appreciate it when they visit your store. Not only does complimentary WiFi benefit your customers, but it also gives you opportunities to boost sales and promote your brand. Studies have found that restaurant diners…

Without customers, you would have no business. So it makes sense to make customers the number one priority of your business. Yet, many brands fail to put a large enough emphasis on customer centricity — and it could be costing them. Find out what customer centricity is, why it is so important, and what your…

Brand loyalty is an essential part of growing and sustaining your business. Loyal customers spend more than new customers and create a base of success that you can rely on month-after-month. Plus, the more loyal your customers are, they better you can fare through difficult times such as a dip in the economy or a…

Few people loiter in convenience stores. Most customers want to get what they want and go on their way. However, the location and atmosphere of your store can determine whether your place becomes the go-to shop for customers in your neighborhood or a store that most people avoid if at all possible. Consider the fact…

The best way to understand what your customers are thinking is to ask them. If sales are slumping or certain products won’t leave the shelves, you can turn to your shoppers to learn about their behavior. One of the easiest ways to do this is with surveys. Customer surveys can be completed in-store or online.…

A retail strategy is the process you use to develop your products or services and sell them to customers. There are multiple elements to this plan, including location, store, merchandise/assortment, visual merchandising, staff, service, mass media and communications, and price. Retailers that stand out in at least two of these categories can have success in…

Marketing automation is something that gets a lot of buzz in the e-retail world, but not nearly enough attention in the physical brick-and-mortar retail industry. That’s a problem because many of the benefits that e-retailers get from marketing automation can also help physical storefronts grow their revenue and sales. What Is Marketing Automation? Marketing automation…