In-store Marketing Customer Experience
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January 24, 2019
The Customer Journey: Following The Path From Prospect to Purchase [Infographic]
The customer journey is the path that potential buyers take as they make their way to becoming paying customers. It outlines each step that customers take as they move through the awareness, engagement, consideration, purchase, and post-purchase phase of the buyer’s journey. Understanding the customer journey is powerful for brands because it helps to identify:…
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