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by Coleen Cook, Spectrio Creative Consultant Effectively marketing your assisted living facility, means constantly using the latest tools to engage your target audience, right? With your marketing budget getting tighter, what new trendy gizmo should you employ next to attract new AL residents? Some professional marketers will implore you to focus your marketing efforts on…

La Taqueria, one of the most popular Mexican restaurants in San Francisco’s historic Mission District used Enplug digital signage on social media displays to help build a previously non-existent social following into a sales generating marketing tool powered by their customers. The Business Over the past 41 years, not much has changed about La Taqueria…

We hear this question more often than one would expect! In addition to our large multi-location clients, we work with many small (and we do mean small!) companies that handle their business via store-bought office phones. This is a cost-effective solution for very small businesses that don’t need a fancy phone system. A couple of…

By Bob Anthony, Spectrio Creative Consultant Announcing: Art or Science? Undoubtedly it’s a bit of both, but in the case of Spectrio voice talent Gary Bridges, his science background determined his future direction in more than one way. While studying Marine Biology at Wayne State University, the self-proclaimed “geeky science kid” stopped into the campus…

As a small business, consistently posting content on social media worth giving a damn about is near impossible. The truth is, no one really cares about what you have to say; they care about your product. There are no secret tips, tricks, infographics, or articles that will instantly save your business. The only recipe for…

We strive to give our customers the highest level of control over their digital signage, while remaining efficiently easy to use. That’s why we are excited about our new Content Scheduling and Social Approval settings. Control exactly when and where you want content to display. Graphics can be shown at specific times on specific days,…

One of the most frequently asked questions we get from new clients is about turnaround time for custom on-hold productions. While our normal turnaround time is 4 to 5 business days from script approval, this can vary slightly depending on the season and how busy our studio is, as well as the audio delivery method.…

At Enplug, we use Trello to keep track of new product orders from the moment the order is placed to the day it arrives at your doorstep. Our product is unique, therefore we need a unique tool to help us share our technology with customers worldwide. Trello is just the powerful yet simple tool to…

Did you know that one in every four women will experience domestic violence in her lifetime? And that every year, more than 3 million children witness domestic violence in their homes? (source) We want to help provide Comfort During Crisis for those families, with our August Spectrio Cares charity project. Our Oldsmar office is collecting…

When deciding what style of digital signage you need for your business, it’s always important to take a careful look at the environment where it will be placed. Is it a waiting room? Is it an area where people stand in line? Do you have overhead music playing? Waiting Room Environment If the digital signage…

If no one posts on social media about an event, does it actually happen? In order to increase engagement and leave a lasting brand impression on attendees, social media should be a key component of your event marketing strategy. We interviewed Martha McCarthy, co-founder and CEO of The Social Lights Social Media Agency, to find…

The 2014 Bay Area Surfers For Autism event is complete and once again, we had a great time! The Spectrio sponsorship tent was a hit with kids and parents alike. We asked the kids to bring us a piece of trash to trade for a treasure (or a temporary tattoo) – it really was a…

Every weekend, the digital signage at Taps Social House & Kitchen in San Francisco is blown up with customers posting about food, drinks, sports, and friends on social media. Through the weekend of the World Cup Final, #TapsSF compiled 50 tweets from 25 people generating 18,000+ impressions. VAMOS ARGENTINA! World champions! #tapssf #Argentina pic.twitter.com/sOYlqlva6I— Khalil Y. Snobar…

By Robyn Larson, Spectrio Creative Consultant It was during a college Radio/TV class when Annie Sage realized she had found her true calling. “I kept being put in front of the camera and mic. I realized maybe I had something!” And that was the beginning of her 20 plus year career sharing her voice with…

Over the past 5 years, I have had the opportunity to work with hundreds of businesses in real estate, medical, education, dining, and hospitality, to help them creatively, strategically grow their business in cost effective ways. One of the most cost-effective ways to grow your business is by cultivating your fan base on social media.…

Enplug digital signage is a software company that specializes in bringing interactive applications to a wide range of venues. Our most popular offering is our social media application integration, which was born from the mindset that individuals need a way to express their feelings in a more intimate and fun manner, while our venue owners need…

Writing a hold message for a realty office can be a bit of a challenge. There aren’t many businesses that specialize in both sides of a transaction, especially such a large scale financial agreement that affects the lives of multiple people and families. So what’s the most important thing to think about when writing your…

After installing your digital menu screens and software, you’ll need to update your menu contents to reflect the latest pricing and promotions. We highly recommend choosing a cloud-based menu software, so you can easily and instantly update your menu boards from any computer. This will save you both time and money, allowing you to focus…

Installation can be the scariest step in the process of switching to digital menu boards. Depending on your method of installation, there’s a trade-off between time, stress, and cost. Before choosing a method, determine whether your time or money is more valuable to make the decision easier. The three main paths you can take to…