Spectrio Blog

Do you make these blunders in virtual meetings? Here’s a fact that today’s smartest companies are embracing: Teleworking is indisputably here to stay. Twitter told its employees they can work from home forever. Shopify said the same. Quora declared that “all existing employees can immediately relocate to anywhere we can legally employ them.” In other…

Once you’ve gone through all of the work of successfully acquiring new customers, the last thing you want to do is lose that customer. That’s why all brand must re-engage customers to make sure they come back again.  The rest of this post will look at why customer re-engagement is so important and offer steps…

The addition comes as the Company accelerates technological innovation and grows its engineering teams Tampa, Fla. – June 11, 2020 – Spectrio, one of the nation’s leading providers of customer engagement solutions, announced the appointment of Daniel Babb as Senior Vice President of Technology of the Tampa-based company that serves more than 100,000 customer locations…

Today, local businesses need to compete with online sellers like Amazon and even home entrepreneurs who list their products on Etsy. As many businesses continue to adapt to changing safety regulations, owners need to focus on continuing to provide a quality experience for their customers while also communicating changes and updates in real-time.   Check out…

When you have a brick-and-mortar business, you have a storefront to take care of in-person and online. While most of your business may take place in your store, your website is just as important to your brand as your physical location. Your business website: Helps people get details about your business like checking your hours,…

 Integration allows Spectrio clients to access more than 500,000 stock images for use on their business’ digital signage and interactive kiosks  Tampa, Fla. – March 1, 2020 – Spectrio, one of the nation’s leading providers of customer engagement solutions, has recently added a Shutterstock integration to its digital signage content management system, allowing Spectrio’s clients…

Video marketing is one of the most popular and effective forms of promotion today. Customers love watching video content and are likely to take action after watching a video.  Consider these statistics: 45% of people watch an hour or more of video content on YouTube or Facebook each week, and one-third of all online activity…

Skill adds to the Company’s growing number of third-party integrations, increasing accessibility and flexibility of its digital platforms Tampa, Fla. – February 1, 2020 – Spectrio, one of the nation’s leading providers of customer engagement solutions, announced today the addition of an Alexa skill to Amazon’s Alexa for Hospitality console, an experience that brings the…

Announcement comes as Spectrio surpasses 100,000 client locations, continuing high-velocity growth. Tampa, Fla. – January 23, 2020 – Spectrio, one of the nation’s leading providers of in-store marketing solutions powered by content and technology, announced today that CEO Dax Brady-Sheehan was added as an official member of the Company’s Board of Directors. Brady-Sheehan joins Bertram…

Playing music in your business can positively influence customer behavior. You can bring more people in, make them stay longer, and even convince them to buy more with the music that you play. However, curating a playlist doesn’t always come naturally. Follow these six steps to create amazing playlists that your customers will love. 1.…

Merger creates efficiencies and adds customer engagement opportunities for clients Tampa, Fla. – January 14, 2020 – Spectrio, one of the nation’s leading providers of in-store marketing solutions powered by content and technology, announced today that it has acquired Profit On-Hold and Airwaves Scenting, based in Mandeville, La. The merger will increase Spectrio’s in-store marketing…

Online marketing for a multi-location business has its pros and cons. The pros are that you have a budget you can use to market all of your locations at once. But, the cons are that you have to find a way to also market each location individually. The challenges of online multi-location marketing and franchise…