Spectrio Blog

Video marketing is one of the most popular and effective forms of promotion today. Customers love watching video content and are likely to take action after watching a video.  Consider these statistics: 45% of people watch an hour or more of video content on YouTube or Facebook each week, and one-third of all online activity…

As an industry, retail banking has long favored a conservative approach to marketing and branding. Experts agree that it could stand to shake things up a bit. Financial institutions large and small leverage all kinds of tactics to jumpstart the customer experience from afar, but sometimes their in-branch persona doesn’t match their virtual spaces. This…

There once was a time when businesses operated and existed almost entirely in one location. That physical place was home to all customer touch points. The storefront was the location where employees, customers, products, and services came together. Disappointing customer experiences often came down to poor service or a dirty store. Modern businesses look a…

Cleanliness (or the lack of) can make or break a customer’s impression of your restaurant. Even before the COVID-19 pandemic, 66% of customers rated hygiene as more influential than customer service when it came to their perception of a restaurant. Keeping the most commonly used surfaces visibly clean isn’t only an effective way to ensure…

Hospitality overhead messaging is a great tool to communicate with customers. In just a few seconds, you can send information to everyone in your business, regardless of what they’re doing or where they are. While many companies rely on display boards or employee interactions to share content, overhead messaging remains one of the top ways…

A huge part of digital signage content design is its functionality. Does it communicate a coherent message to your viewers? With this in mind, the text of your message becomes extremely important. Typography can make or break your design. If no one can read your messages, what’s the point of displaying them in the first…

You’re probably already familiar with the benefits of playing music in your business. It draws in new customers, engages existing customers as they browse your shop, and makes wait times seem more meaningful. However, music comes at a price – if you don’t play by the rules set forth by the American Society of Composers,…

The holiday season is almost upon us! There’s no time like the present to start planning your holiday marketing ideas. To help your business craft an ideal marketing plan, we put together this list of ideas that can bring in more customers, increase your sales, and spread some holiday joy. 18 Holiday Marketing Ideas Pick…

Screens are everywhere. From work to personal use, people today are caught up in a passionate love affair with all things digital. One of the best ways to make the most of this digital obsession is to use in-store digital signage at your business. This technology isn’t just for the Wal-Marts of this world. Digital…

The holidays always create an atmosphere that’s a little more festive, fun, warm, and exciting. As your business approaches the season often referred to as “the most wonderful time of the year,” make sure your business leverages its social media during the holidays to make customers merry and bright. Use the holidays as an opportunity…

With digital signage content, you have almost endless options for what you can display on your screen. Digital signs put the power of creativity and flexibility in your hands as you can control the content with a few clicks of a button.  As you get ready to create your content, make sure you know your…

Ah, holiday shopping. No matter how well you prepare for this time of year, the perfect gift somehow always seems just out of reach. In the spirit of the season, we asked our Spectrio team members for some of their top suggestions for holiday shopping. Their responses sounded so great, we decided to share them…