Spectrio Blog

Visual communication is essential for businesses across the board. Over the past year, however, the need for visuals in healthcare communication has become more prominent. The healthcare industry can be complicated for patients to navigate. With the right visuals, including digital signage, patients will have a better experience. But what is visual communication, and how…

The acquisition establishes Spectrio as the largest digital signage software provider in the automotive industry Tampa, Fla. – July 7, 2021 – Spectrio, one of the nation’s leading providers of customer engagement technology, announced that it has acquired Automotive Broadcasting Network (ABN), an auto dealership digital signage company based in Jacksonville, Fla. With the addition…

The Company also announces plans to hire 200 new employees as it accelerates growth in 2021 Tampa, Fla. – June 22, 2021 – Spectrio, one of the nation’s leading providers of customer engagement technology, has recently been named as one of the 50 fastest-growing private companies in the Tampa Bay region by the Tampa Bay…

Father’s Day is right around the corner. Shopping for the dads in your life can often be a fun, if stressful, experience. After all, what can you get the man who already owns every piece of Star Wars memorabilia, or has more grilling tools than he knows what to do with? To answer this question, we…

The COVID-19 pandemic has changed nearly every aspect of modern life, including how we work, communicate, and interact. The industry that has grappled with some of the most disruptive and long-lasting changes is, of course, healthcare. Spectrio, as a trusted marketing communication tech for many organizations in healthcare, has kept tabs on the trends our…

The acquisition amplifies the Company’s capabilities for developing and deploying scalable cloud-based digital solutions and interactive communications for global brands Tampa, Fla. – March 30, 2021 – Spectrio, one of the nation’s leading providers of customer engagement technology, announced that it has acquired Enplug, a digital signage company based in Culver City, Calif. The acquisition…

March 29th is National Mom & Pop Business Owners Day. Considering the year many small business owners have had, Spectrio wanted to celebrate them by asking our team members about their favorite homegrown shops, restaurants, and salons. If one of these businesses is in your backyard, we highly recommend dropping by! Jupe’s Bar, Mesa, Arizona…

The Company ranks No. 127 in its second time on the list Tampa, Fla. – March 16, 2021 – Spectrio, one of the nation’s leading customer engagement technology providers, announced today that it is No. 127 on Inc. Magazine’s 2021 Inc. 5000 Series: Florida, the most prestigious ranking of the fastest-growing Florida-based private companies. The…

In 1987, the Hold Company (Audiomax) named March as National On-Hold Month. This month was created to “recognize everyone who has been placed “on hold” after calling a place of business, and honors those businesses who make this hold time more enjoyable by supplying informative messages and music for their waiting callers.” But 1987 doesn’t…

If you put four or five pieces of your brand’s marketing materials in front of yourself, what would you see? Would you see a clear, consistent theme and message that blends together and feels like multiple pieces of one whole? Or would you see a hodgepodge of confusing and inconsistent imagery, color schemes, and tones…

Spectrio is proud to have a hard-working and knowledgeable Onboarding Team. One of those team members is Callie Wright, who serves as one of our Onboarding Managers. We sat down with her–virtually, of course!–to learn a little bit more about her and her role.  Describe your role and day-to-day activities. “My current role is Onboarding…

In our hyperconnected, media-filled world, there are dozens of ways to connect with and engage audiences. Here are 51 ways to use in-person and online marketing channels to get noticed by new and old customers and clients.   Share this Image On Your Site <p><strong>Please include attribution to blogs.spectrio.com with this graphic.</strong><br /><br /><a href=’http://spectrio.com/marketing/the-51-most-effective-marketing-channels-for-the-year/’><img…