Digital Signage

Take a look around your auto shop or tire store. Now, pay close attention to the way the marketing content is presented around your location. Is it eye-catching and interesting? Is it front and center or visible right when you walk in the door? If it isn’t, it’s possible that your content isn’t engaging enough…

Have you ever been in a waiting room and found yourself caught up in watching some of your favorite programming, only to later realize you never saw any commercials during the content? Or did you notice a border around the video clips that were playing, with things like the business’ logo or a weather feed…

Do you have a digital sign in your waiting room, showroom, or office? Has it been playing on repeat for months, maybe even years? Are you seeing stagnant results and wishing you could get better engagement and additional benefits from your content? If you are utilizing digital signage in your business but finding that your…

The application and uses of digital signage are often bound only by the user’s knowledge of the equipment. If you aren’t an expert, there are probably many things you didn’t realize you could do with digital signage. Content parting is probably one of them. Here are a few insider tips on how to customize digital…

You’ve decided that you want to use digital signage in your business. You have seen the benefits, and know it will work for your business. You’ve identified the locations where you want to hang your sign and are ready to get started. Now, what? Beginning the process of purchasing the proper equipment and install digital…

We all know the frustration of walking into a large building or facility and having no idea where to go. Searching through long directories, taking wrong turns, and roaming through hallways trying to find someone to direct you is annoying and sometimes downright maddening. That feeling is even more exaggerated when attempting to find your…

As many businesses can attest to, interactive content is already popular among audiences.  As users become more accustomed to controlling their own content and creating custom experiences, the use of interactive digital signs will rapidly grow in popularity and use among organizations. The global interactive digital display market reached a value of $14.72 billion in…

Audience demand for video is quickly rising. With an abundance of easy-to-use, high-quality platforms for finding and viewing videos, customers are turning to rich media when they want to be entertained, learn new skills, and research products and services. This creates a significant opportunity for brands and marketers who can use video to attract new…

While there is no simple, plug-and-play plan for increasing revenue, there are events that always increase the amount of money flowing into an organization. More customers spending more money more often, selling more high-margin items, and adding extra income streams always increase revenue. But knowing broad strategies for funneling cash into a business isn’t how…

We all know the old adage, “one picture is worth a thousand words.” For marketers, this is an especially common phrase, right there with “show, don’t tell.” Since 1921, when Frederick R. Barnard wrote an article about the effectiveness of graphics in advertising for a publication called Printer’s Ink, marketers have used these ideas to…

If you are like most service-oriented business, you have signage all around your location. From posters and letter boards to chalk and white boards, signs with menus items are prominently displayed so customers can easily browse your offerings. But while you think the signs around your business are serving their purpose, you may be surprised…

Whether you want to optimize your current screen, or see how Digital Signage can rock your business, this guide give you all you need to know in less than 15 minutes. The Quick and Easy Guide to Digital Signage takes 10+ years and thousands of clients worth of experience, and drills it down to the nuts…