Digital Signage

Digital signage means different things across different verticals. For some, it’s a menu board displaying combo meals and side items. For others, it’s something responsive that’s designed to be touched. While its uses are many and industry agnostic, one thing is clear — consumers are becoming more and more comfortable looking to and engaging with…

A digital signage strategy is far more than a screen on the wall and a series of simple graphics or videos. You can’t mount a television or display board in your business, add some arbitrary content, and expect to reap the benefits of an effective digital signage strategy. To get the full impact made possible…

It is no secret that people are drawn to interesting and engaging photos, videos, and multimedia.  Our brains are wired to respond to visuals; they process visual material 60,000 times faster than text. This allows us to consume large quantities of visual media in short amounts of time. Almost all businesses and brands know this…

The surface benefits of digital signage are obvious. Adding a modern content display in your office, shop, hotel, or retail store will improve the look of your location. It will show that your organization cares about keeping up with new digital trends and strives to provide your visitors with the highest level of customer experience.…

Healthcare offices don’t need interactive signs to run a practice and serve their patients. An absence of engaging content and using human resources and static signs to convey and collect information will get the job done. But most healthcare offices aren’t satisfied with simply getting the job done. They want to serve their patients in…

Take a look around your auto shop or tire store. Now, pay close attention to the way the marketing content is presented around your location. Is it eye-catching and interesting? Is it front and center or visible right when you walk in the door? If it isn’t, it’s possible that your content isn’t engaging enough…

Have you ever been in a waiting room and found yourself caught up in watching some of your favorite programming, only to later realize you never saw any commercials during the content? Or did you notice a border around the video clips that were playing, with things like the business’ logo or a weather feed…

Do you have a digital sign in your waiting room, showroom, or office? Has it been playing on repeat for months, maybe even years? Are you seeing stagnant results and wishing you could get better engagement and additional benefits from your content? If you are utilizing digital signage in your business but finding that your…

The application and uses of digital signage are often bound only by the user’s knowledge of the equipment. If you aren’t an expert, there are probably many things you didn’t realize you could do with digital signage. Content parting is probably one of them. Here are a few insider tips on how to customize digital…

You’ve decided that you want to use digital signage in your business. You have seen the benefits, and know it will work for your business. You’ve identified the locations where you want to hang your sign and are ready to get started. Now, what? Beginning the process of purchasing the proper equipment and install digital…

We all know the frustration of walking into a large building or facility and having no idea where to go. Searching through long directories, taking wrong turns, and roaming through hallways trying to find someone to direct you is annoying and sometimes downright maddening. That feeling is even more exaggerated when attempting to find your…

As many businesses can attest to, interactive content is already popular among audiences.  As users become more accustomed to controlling their own content and creating custom experiences, the use of interactive digital signs will rapidly grow in popularity and use among organizations. The global interactive digital display market reached a value of $14.72 billion in…