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Digital Signage

Digital Signage • December 22, 2015

By the Numbers: Digital Signage Infographic

Digital Signage means different things across different verticals. For some, it’s a menu board displaying combo meals and side items. For others, it’s something responsive that’s designed to be touched. While its uses are many and industry agnostic, one thing is clear – consumers are becoming more and more comfortable looking to, and engaging with, digital signage as a…

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Digital Signage • December 16, 2015

4 Benefits of Retail Digital Signage: The Importance of In-Store Displays

Retail digital signage has become one of the most popular technologies that stores are implementing today. From improving customer engagement to driving more foot traffic into stores, savvy businesses are reaping the benefits of retail digital signage. In May, International Data Corp forecasted that retail digital signage will grow to $27.5 billion by 2018 from $6 billion 2013.…

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Case Studies • December 15, 2015

Case Study: Drone Nerds and Custom Digital Signage

Digital Signage is a powerful tool for influencing customer behavior. But leveraging it isn’t as simple as waving your fingers and performing a Jedi mind trick. You may have an awesome in-store experience in mind, but if you don’t know how to execute it, what do you really have? Take Drone Nerds for example. Drone…

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Digital Signage • December 11, 2015

A Simple Tool for Drastically Improving Internal Communication in Your Organization

When an organization and its employees aren’t on the same page, problems can quickly arise. From errors in performance and lower production levels to decreases in employee engagement and increases in on-the-job accidents, the results of poor communication can substantially impact an organization. Finding solutions to internal communication problems needs to be a high priority…

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Digital Signage • December 8, 2015

How to Increase Your Client Base Using Digital Signage

Are you struggling with turning one-time customers into repeat customers? Are you stuck with a stagnant client list that just won’t grow? And are you ready to increase your client base and grow your business?   Digital signs educate, engage, and even add additional revenue streams for a business. They use videos, graphics, and animations…

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Digital Signage • November 24, 2015

Why Creating Digital Signage Content Sucks

We all have parts of our business or work that we don’t enjoy as much as other parts. But creating digital signage content shouldn’t never be one of them. Creating content for digital signage should never feel like a burden or obligation that you and your team want to avoid. If it is and you…

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Digital Signage • November 17, 2015

5 Questions to Ask as You Set Up Your Digital Signage Campaign

Have you hit a wall in creative ideas for your digital signage content? The answers to these questions will help you create content ideas that serve your customers and clients, entertain your audience, and position your signage as a tool for increasing sales and revenue. What does my audience need to know? Start by asking yourself…

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Digital Signage • November 13, 2015

What Is Digital Signage?

What is digital signage? Even if you don’t know the definition of digital signage, you probably know more about this platform than you think. Digital signage is all around us, and you have likely engaged with it in the past week. From videos at the gas pump and programming in waiting areas to check-in kiosks…

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Digital Signage • November 5, 2015

What NOT to Do When Creating Digital Signage Content

 Once you decide to bring digital signage into your business, you have already made a significant discovery and decision. You know that media screens can entertain, educate, and engage your customers. They decrease perceived wait time, reinforce your brand, and offer opportunities to pull in additional revenue. But just having digital signs in your business…

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Digital Signage • November 3, 2015

How to Increase Patient Satisfaction with Digital Signage

Most patients don’t look forward to their next medical appointment. Trips to the hospital or the doctor’s office can be an intimidating, stressful, and nerve-racking experience. So as physicians and office administrators, you must create a warm and engaging office environment that welcomes and relaxes your patients. Comfortable, calm patients will be more receptive to…

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Automotive • October 30, 2015

How To Drive Sales In the Automotive Industry With Digital Signage

In the auto industry, body shops, service centers, and dealerships can all reap rewards from using digital signage within their location. From waiting rooms to back offices to showrooms, digital signs and interactive media can position your business to outshine competitors, better promote your products and services, and most importantly, bring in more revenue. Here…

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Digital Signage • October 27, 2015

How to Use Visual Marketing to Spread and Reinforce Brand Awareness

From print materials and digital media to physical products and artwork on the walls, visuals are a major element in businesses of all shapes and sizes. Images, graphics, and colors make customers feel a certain way, remember a particular message, and form opinions about a brand. Knowing how to use these visuals can benefit businesses…

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