Healthcare Marketing

Take a minute to look at or visualize your healthcare practice. What do you see? Do you see a modern, sleek office that shows your patients you care about providing the best care and experience possible by keeping up with the latest technologies and trends in your industry? Or do you see an outdated office with…

Visual communication is essential for businesses across the board. Over the past year, however, the need for visuals in healthcare communication has become more prominent. The healthcare industry can be complicated for patients to navigate. With the right visuals, including digital signage, patients will have a better experience. But what is visual communication, and how…

The COVID-19 pandemic has changed nearly every aspect of modern life, including how we work, communicate, and interact. The industry that has grappled with some of the most disruptive and long-lasting changes is, of course, healthcare. Spectrio, as a trusted marketing communication tech for many organizations in healthcare, has kept tabs on the trends our…

More medical professionals are changing how they approach the waiting room patient experience, turning the dull space with old magazines into a calming and peaceful room that is entertaining and informative. One step many office managers are considering is the addition of digital patient check-in systems. Instead of needing to check-in at the front desk,…

The medical world has changed drastically over the past decade. With technology rapidly evolving, healthcare offices are adopting new tools to make procedures less invasive or more accurate. But technological advances aren’t just found in the operating room, they are also changing the patient experience in the waiting room and even in the exam room.…

It should come as no surprise that it can be difficult to get a healthcare system on the same page when it comes to their communications – both internal and external. Managing the content and messaging across large campuses and multiple locations comes with a set of challenges. But it’s a set of challenges worth…

The healthcare field is growing increasingly competitive as customers look to find the best treatment, most reliable healthcare providers, most affordable options, and best office experience. One way to give patients what they want is by offering a top-notch experience each time they visit your location. This can help you stand out from competitors, build…

When patients are in your doctor’s office, you have a big opportunity. You can use in-office marketing tactics to share messages, promote health initiatives, and reinforce your brand. In-office marketing is a great way to promote your business and inform patients about your practice’s offerings, specials, and events. But, it does even more than that.…

To serve patients in your dental practice, it’s not enough to provide quality care, a convenient location, and affordable pricing. You also have to provide a great dental patient experience. To compete with other offices, gain positive patient reviews, and build lasting patient loyalty, you need to offer experiences that make your clients come back…